Two-time Solheim Cup captain Suzann Pettersen has launched VOXA, a talent management group focused on advancing the impact and value of female athletes. The business, which aims to ensure every athlete’s unique story is heard and celebrated, was launched with five No 1 athletes in golf. The name VOXA, derived from the Latin word for ‘voice,’ reflects the company’s mission to create a lasting enduring legacy for athletes.
Pettersen stated that throughout her career, she has always aimed to make a bigger impact and believes that competing at the highest level requires not just talent but also the right support network. She emphasized that VOXA is not just about management or representation, but about empowerment and providing a trusted team that values athletes’ journeys and helps them achieve the impossible. The focus at VOXA is on the individual athlete’s goals, voice, and vision for the future.
The launch of VOXA is a personal endeavor for Pettersen, who is determined to build something extraordinary for female athletes in sports. By focusing on empowerment and recognizing the dreams of athletes beyond what happens on the field, VOXA aims to provide a dedicated family for women in sports who are looking to make a mark in their respective professions. The company’s mission is centered around supporting athletes in reaching their full potential and ensuring that their impact is not only recognized but also carried forward.
With a strong emphasis on athlete-first approach, VOXA is set to change the landscape of talent management in sports. By prioritizing the individual athlete’s goals and dreams, the company aims to provide a platform for female athletes to showcase their talents and stories. VOXA’s focus on empowerment and creating a trusted support system for athletes sets it apart from traditional management models and positions it as a progressive and innovative player in the industry.
As a two-time Major winner and LPGA Tour legend, Pettersen brings invaluable experience and insights to VOXA, ensuring that the company is well-equipped to cater to the specific needs and aspirations of female athletes. By partnering with other No 1 athletes in golf, VOXA has established itself as a powerhouse in talent management, with a strong foundation built on excellence and success. The company’s commitment to amplifying the voices and stories of female athletes is evident in its mission and values, making it a key player in shaping the future of sports management.
In an industry where female athletes often face challenges and obstacles, VOXA offers a fresh perspective and a supportive environment for athletes to thrive. By focusing on empowerment, celebration, and recognizing the unique journeys of each athlete, the company is poised to make a significant impact on the world of sports. With Pettersen at the helm, VOXA is set to create a lasting legacy for female athletes and pave the way for a more inclusive and diverse sports landscape.
