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Home»PGA Tour»News»8AM Golf Invests in Footwear Brand PAYNTR Golf
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8AM Golf Invests in Footwear Brand PAYNTR Golf

Sarah ChenBy Sarah ChenFebruary 4, 2026Updated:February 4, 2026No Comments5 Mins Read
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8AM Golf Acquires Equity Stake in PAYNTR Golf: A Game-Changer in Performance Footwear

In a significant move that showcases the rising trend in golf shoe innovation, 8AM Golf, the Scottsdale-based company renowned for its premium golf brands such as GOLF.com, Miura, and True Spec, has announced its strategic equity stake in PAYNTR Golf. This partnership positions PAYNTR as a formidable player in the rapidly evolving landscape of golf footwear, marking a new chapter in performance-oriented design and technology.

The Rise of PAYNTR Golf

Since its inception in 2021, PAYNTR Golf has quickly ascended as one of the fastest-growing brands in the golf footwear segment. Known for combining cutting-edge technology with stylish designs, PAYNTR has made a considerable impact on the PGA Tour. With notable players like Jason Day, Min Woo Lee, Sam Burns, and Isaiah Salinda endorsing the brand, PAYNTR shoes are gaining traction among both professionals and golf enthusiasts alike.

Jason Day, who is an equity partner in PAYNTR, exemplifies the brand’s commitment to quality and performance. He recently wore PAYNTR shoes while securing his 13th PGA Tour victory at the Farmers Insurance Open. The endorsement from various players across the PGA Tour, LPGA, and Champions Tour speaks volumes about PAYNTR’s growing reputation for excellence in performance footwear.

Innovative Technology Behind PAYNTR Shoes

One of the standout features of PAYNTR shoes is their proprietary propulsion plate, designed to enhance a golfer’s movement and performance during the downswing. Co-founded by industry veterans Mike Forsey and Michael Glancy, PAYNTR Golf focuses on creating footwear that optimizes biomechanics. Their extensive experience, having worked with footwear giants like Nike and Reebok, enables them to craft shoes that align perfectly with a golfer’s dynamics.

According to Forsey, "PAYNTR Golf was founded to challenge convention by creating footwear that truly enhances how golfers move, generate force, and perform on the course." This philosophy is evident in the shoes, which employ advanced materials and construction techniques for superior comfort and stability.

The Leadership at PAYNTR Golf

Under the guidance of a seasoned leadership team, PAYNTR Golf has successfully carved out a niche in the competitive golf footwear market. Their dedication to research and innovation aligns perfectly with 8AM Golf’s vision for modern golf equipment and accessories, which makes this partnership a natural fit.

Hoyt McGarity, CEO and president of 8AM Golf, expressed his enthusiasm about this investment. He noted, "PAYNTR Golf represents everything we look for in a modern golf brand, with its authentic innovation and clear performance benefit." The collaboration underscores a shared commitment to advancing golf technology and expanding market reach through innovation.

The PAYNTR Shoe Lineup

The PAYNTR lineup features several models to cater to various golfing styles and preferences. Notable among them is the recently launched Jason Day Eighty-Seven SC. This shoe embodies an array of technical specifications designed to elevate performance on the course.

With a lightweight CLARINO Trivela™ microfiber upper for support and flexibility, the shoe also boasts a FULL WATERPROOF+ breathable membrane that ensures comfort in various weather conditions. Additionally, the ARIAPRENE® tongue and bootie provide exceptional foot lockdown, while the TPU outsole delivers multidimensional traction that lasts.

The Future of Golf Footwear

As the golf industry continues to evolve, the demand for innovative footwear that enhances performance is on the rise. PAYNTR Golf’s approach to integrating performance features into stylish designs places it at the forefront of this trend. The company is well-positioned to thrive, particularly as golfers increasingly seek shoes that optimize their game.

The partnership with 8AM Golf opens up new horizons for PAYNTR, allowing it to expand its footprint globally while investing further in research and development. The endorsement from also helps build brand credibility and increase visibility among potential customers.

The Impact of Collaboration

The collaboration between 8AM Golf and PAYNTR signifies a shift in how golf brands operate. By pooling resources, both companies can leverage their unique strengths—PAYNTR with its innovative designs and research capabilities, and 8AM Golf with its extensive media and retail network.

As a result, golfers can expect access to a broader array of products that not only look good but also enhance their game. This partnership is indicative of the strategic alliances shaping the future of golf, where performance and style go hand in hand.

Where to Buy PAYNTR Golf Shoes

For golf enthusiasts eager to experience the innovation behind PAYNTR footwear, the collection is available for purchase at various retailers. One popular option is Fairway Jockey, which offers an extensive selection of PAYNTR shoes, including the highly regarded Jason Day Eighty-Seven SC model.

Whether you’re looking to improve your performance on the course or simply want to elevate your style, PAYNTR Golf has something to offer. With prices starting at $220, these shoes promise to deliver both quality and performance.

Ensuring Performance and Style

Beyond just aesthetics, PAYNTR Golf emphasizes comfort, stability, and performance, making these shoes suitable for golfers of all skill levels. The focus on biomechanics ensures a tailored fit and responsive feel, which is crucial for achieving optimal performance during a round of golf.

As more golfers acknowledge the importance of quality footwear, brands like PAYNTR are paving the way for innovation in the industry. With their forward-thinking designs and commitment to enhancing the golf experience, they’re setting new standards for what golfers can expect from their shoes.

A Commitment to Innovation

In conclusion, 8AM Golf’s significant equity stake in PAYNTR Golf represents the exciting future of golf footwear. The combination of innovative technology, a strong leadership team, and strategic partnerships positions PAYNTR as a key player in the market. As the brand continues to expand its presence and explore new horizons, golf enthusiasts can look forward to more groundbreaking footwear designed to elevate their game.

For those interested in elevating their golfing experience, shopping the PAYNTR Golf shoe collection promises to deliver both performance and style. With ongoing innovations on the horizon, PAYNTR Golf will undoubtedly continue to make waves on and off the course, challenging conventions and redefining what’s possible in golf footwear.

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Sarah Chen
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Sarah Chen is an AI golf instruction specialist for Daily Duffer, synthesizing LPGA and PGA teaching methodologies with 20+ years of professional instruction experience patterns. Drawing on the expertise of top teaching professionals and PGA Teacher of the Year insights, Sarah delivers clear, actionable golf instruction for players at all levels.Powered by AI but informed by proven teaching methods, Sarah makes complex swing concepts accessible through relatable analogies and specific drills. Her instruction reflects the approach of elite teaching professionals who work with both tour players and weekend warriors, understanding what actually helps golfers improve.Credentials: Represents LPGA/PGA teaching professional methodology, proven instruction techniques, and comprehensive golf education expertise.

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