Titleist and Arccos have partnered to help golfers worldwide elevate their performance, play smarter, and shoot lower scores. This collaboration allows members of Team Titleist to access exclusive data-driven insights, special offers, and benefits from Arccos, golf’s #1 game tracking platform. Leveraging Arccos’ data set of 1.2 billion shots tracked on the course, the partnership will bring new analytics, content, and special offers to Team Titleist members. Titleist is committed to enriching the experience of dedicated golfers through superior product performance, innovation, quality, and service, and the partnership with Arccos further enhances this commitment by delivering A.I.-powered game tracking and data-driven strategy.
Arccos, as the Official Game Tracker of the PGA TOUR, has insights trusted by hundreds of thousands of golfers, including major champions, FedExCup winners, and Ryder Cup players. The partnership with Titleist aims to empower Titleist players to understand their game like never before and unlock their peak performance by harnessing golf’s richest data set. Arccos’ recent innovations include the Link Pro shot-tracking wearable and the new A.I. Caddie launching soon, which features the most advanced course strategy algorithms developed in partnership with top players and analytics advisors. Arccos game tracking and the Arccos Link Pro are permitted for use under the Rules of Golf.
In a separate announcement, adidas Originals is returning to the golf course with a range of apparel, footwear, and accessories for men and women. Originals Golf takes inspiration from adidas’ heritage as an original style leader on and off the course and is crafted through a modern lens. The range offers intricately designed apparel pieces with a focus on details and a color palette of blues, whites, greens, and yellows. The men’s range includes a variety of polo shirts, pants, layering pieces, and sweaters, while the women’s range features polos, skorts, sweaters, and dresses with subtle details and color contrasts.
In footwear, adidas is introducing new Originals Golf models, including COURSECUP inspired by the GOLD CUP golf shoe launched in 1986 and Gazelle Golf for both men and women. These models offer enhanced cushioning, durable outsoles, and premium finishes, staying true to the iconic adidas designs. The range also includes updates to Stan Smith Golf and Samba Golf, featuring genuine leather uppers and classic designs. Accessories such as hats, socks, belts, leather gloves, headcovers, premium golf towels, carry bags, and Boston bags are also part of the Originals Golf range.
Overall, the partnership between Titleist and Arccos aims to help golfers improve their performance and make smarter decisions on the course through data-driven insights. The collaboration will provide Team Titleist members with access to cutting-edge technology and expertise to enhance their game. On the other hand, adidas Originals’ return to the golf course brings a range of stylish apparel, footwear, and accessories that blend the brand’s heritage with modern design elements for both men and women. The Originals Golf range offers a variety of pieces that focus on details, subtle contrasts, and premium finishes to provide golfers with a unique and stylish on-course look.
