Reebok has made a comeback in the golf industry by signing a partnership with two-time Major winner Bryson DeChambeau and his LIV Golf team, Crushers GC. The announcement was made through a video on X/Twitter, with Reebok confirming the partnership in a social media post. This partnership marks Reebok’s official re-entry into the golf category, with the apparel and footwear set to be showcased in March 2025. Some of the items that DeChambeau and Crushers GC will be wearing include Reebok’s Nano X4 Training Shoes and FloatZig 1.
DeChambeau expressed his excitement about the long-term partnership with Reebok, stating that he is proud to be part of the brand’s return to golf. He highlighted the importance of finding a partner that aligns with Crushers GC’s vision for the future of golf and has the ability to increase visibility of the game worldwide. DeChambeau believes that Reebok is the perfect fit for this, citing the brand’s legacy in disrupting sport culture.
The partnership with DeChambeau is seen as a strategic move by Reebok to solidify its presence in the golf industry and to reach a wider audience. By aligning with a high-profile player like DeChambeau, Reebok aims to increase its visibility in the golf market and attract a new generation of golfers. The exclusive Reebok x Bryson DeChambeau co-branded apparel in future seasons is expected to appeal to fans of both the brand and the player.
This partnership with DeChambeau marks a new chapter for Reebok in the golf industry, following its previous sponsorships of players like John Daly. Daly famously wore Reebok apparel during his victories at the 1991 PGA Championship and 1995 Open Championship. With DeChambeau on board, Reebok aims to continue its legacy of supporting successful athletes and making a mark in the world of golf.
Fans of DeChambeau and golf enthusiasts can look forward to seeing him and Crushers GC sporting Reebok apparel and footwear in the upcoming seasons. The brand’s Nano X4 Training Shoes and FloatZig 1 are just the beginning of what is expected to be a successful partnership between DeChambeau, Crushers GC, and Reebok. Stay tuned for more updates on this exciting collaboration and how it will impact the golf industry as a whole.
