Bushnell Golf has introduced its latest innovation, the Tour Hybrid rangefinder, which combines laser and GPS technologies to provide golfers with compensated Slope data. This device allows golfers to make more informed decisions on the course by offering front, center, and back distances to the green, along with the precise distance to the pin from the laser. The Tour Hybrid helps in making correct club selections by displaying both the lasered distance to the pin and the GPS-derived front, center, and back yardages. The integrated GPS also delivers slope-adjusted distances when enabled, providing invaluable guidance for cart-path-only or blind shots.
The Tour Hybrid rangefinder features a Tour Series Laser with onboard GPS and Slope, GPS-provided front/center/back distances in the display, Slope-Switch Technology, PinSeeker with Visual JOLT Technology, and a 6x magnification. It also includes Bluetooth connectivity to the Bushnell Golf Mobile App, a premium carry case, and a CR123 battery. The Tour Hybrid is capable of ranging over 500 yards to a flag and comes with an integrated BITE magnetic cart mount. This device will be available nationwide starting in April.
Maui Jim and Olympic gold winner Lydia Ko have announced a two-year partnership, with Ko becoming an official brand ambassador for the high-performance sunglasses. Ko’s dedication to excellence aligns with Maui Jim’s commitment to delivering exceptional outdoor eyewear for active golfers and sports enthusiasts. Maui Jim’s PolarizedPlus2 lens technology eliminates glare while boosting color, clarity, and contrast, allowing for greater depth perception and precision on the course. Ko, a global golf icon, is excited to partner with a brand that she has trusted for years and strives for excellence in both technology and design. The partnership officially began at the PGA Tradeshow in January 2025.
Club Champion, the top custom club fitter in the world, is offering a limited-time promotion where customers who purchase a gift card between January 23-26, 2025, will receive a bonus card worth 20% of the gift card’s value. This bonus card can be used toward any fitting service or equipment purchase, providing golfers with the opportunity to get custom-fitted before the season begins. Club Champion fits, sells, and builds custom golf clubs using more than 65 brands, delivering Tour-level fittings that have proven to improve players’ games with nearly 100% satisfaction rate. With over 135 fitting studios nationwide and access to top golf brands, Club Champion helps players of all skill levels reach their full potential on the course.
Mike Feland, born in Houston, TX, raised in New Orleans, LA, and currently living in Orlando, FL, is a First Tee Level 1 Certified instructor who shares his love for the game with the youth participating in The First Tee of Central Florida program. Feland’s dedication to teaching and inspiring young golfers highlights the importance of mentorship and guidance in the golf community. Through programs like The First Tee, individuals like Feland are able to make a positive impact on the next generation of golfers, instilling values such as sportsmanship, integrity, and perseverance.
In conclusion, the golf industry continues to innovate and evolve, with brands like Bushnell Golf, Maui Jim, and Club Champion leading the way in technology, design, and customization. The Tour Hybrid rangefinder offers golfers a new level of precision and accuracy on the course, while Maui Jim’s partnership with Lydia Ko highlights the importance of high-performance eyewear for outdoor sports. Additionally, Club Champion’s limited-time promotion provides golfers with the opportunity to improve their game through custom fitting services. As individuals like Mike Feland continue to inspire and mentor young golfers, the future of the sport remains bright, with a focus on growth, innovation, and inclusivity.
