The Epson Tour, a professional golf tour that serves as a direct feeder to the LPGA Tour, has recently announced a groundbreaking partnership with MGI, an Australian manufacturer of electric caddies and power trolleys. This partnership will allow players on the Epson Tour to use electric, remote-controlled carts, or electric caddies, during competitions. The decision to allow electric caddies was made in an effort to level the playing field for all tour members, regardless of their financial resources. This move is particularly beneficial for players who may not be able to afford a professional caddie to travel with them week-to-week.
Approximately one-third of Epson Tour players currently use a professional caddie who has experience on the LPGA Tour or another global professional tour. Another third of players either use local caddies or family members who primarily carry the bag and offer minimal advice during a round. The remaining third carry their own bags or use push carts. With the new partnership with MGI, players will have the opportunity to purchase their own MGI electric caddie at exclusive pricing, offering a more affordable option for those who may not have previously been able to afford a professional caddie.
The decision to allow electric caddies in competition may challenge traditional norms in golf, but it makes sense for the Epson Tour as a developmental tour focused on preparing players for the next level of competition. While some may be resistant to this change, others see it as an innovative step towards creating a more level playing field for all players. The Epson Tour’s Chief Business and Operations officer, Jody Brothers, acknowledges that having every player use a professional caddie would be ideal, but financial constraints prevent this from being a reality. By allowing electric caddies, the tour hopes to provide an alternative that benefits all players.
In addition to providing a more affordable option for players, the partnership with MGI is also significant due to the company’s leadership. MGI is headed by two female CEOs, Carrie Edwards-Britt and Miranda Turner, who have been instrumental in supporting women’s golf and the development of future LPGA stars. This partnership reflects the Epson Tour’s commitment to innovation and inclusivity within the sport. The tour hopes that by implementing this change, it will inspire both players and fans to consider new ways to enhance their golfing experience and level the playing field for all participants.
While the use of electric caddies in competition may be a departure from traditional golf practices, the Epson Tour sees it as a positive step towards creating a more inclusive and accessible environment for all players. By partnering with MGI and offering discounted electric caddies to tour members, the Epson Tour is demonstrating its commitment to supporting players at all levels of the sport. This decision may not be embraced by all, but it represents a willingness to challenge conventions and seek innovative solutions to improve the overall experience for everyone involved in the game of golf.
