Uncovering Golf Treasures: The Stacked Golf Phenomenon

In the world of golfing, business ventures often emerge in unique styles, but few have taken off quite like Stacked Golf. Founded on the principle of sourcing intriguing golf equipment and selling it at online auctions, Stacked Golf taps into a niche market of hidden-gem golf clubs, from vintage to limited editions. This article explores the journey of Stacked Golf and its founders, Jon and Ashley Armstrong, revealing how a passion turned into a thriving business that has captivated the golf community.

The Vision Behind Stacked Golf

At its core, Stacked Golf connects golf enthusiasts with valuable clubs that might otherwise be overlooked during typical shopping experiences. Jon Armstrong, a lifelong golf fanatic, along with his wife Ashley, has transformed the act of club-hunting into a successful online auction platform. This dynamic duo has generated approximately $175,000 weekly through live auctions, making Stacked a go-to destination for avid collectors and casual golfers alike. Notably, their YouTube channel boasts over 325,000 subscribers, showcasing the electrifying thrill of finding rare clubs and adding a personal touch to their engagement with the audience.

Early Inspirations and the Rarity Chase

Jon Armstrong’s journey began in Connecticut and later moved to Florida during his high school years. Growing up, his fascination with golf clubs led him to delve into online forums and devour “what’s in the bag” articles instead of focusing solely on schoolwork. “I spent countless hours dreaming of my ideal golfing equipment,” Jon recalls, particularly yearning for clubs that carry historical significance, like the Scotty Cameron Teryllium from Tiger Woods’ 1997 Masters win. His obsession with clubs became a defining aspect of his youth, with the golf course serving as a playground for honing his skills through countless hours of practice.

Entering the Entrepreneurial Arena

Six years ago, just before tying the knot, Jon faced a common conundrum: How could he afford a golf course membership without disrupting their budget? He realized he could leverage his love for golf into a side hustle by starting a YouTube channel focused on golfing. Inspired by fishing channels he enjoyed, Jon and Ashley’s Stacked Golf channel kicked off with lighthearted reviews of golf balls and gradually evolved into a platform where club-hunting adventures were showcased. Their authentic approach resonated with viewers, leading to rapid growth and a passionate community of golf lovers.

The Thrill of the Hunt: Diving into Thrifting

If you’re drawn to fascinating discussions about rare golf clubs, Stacked Golf’s video content delivers just that—packed with good-natured exchanges and unexpected treasures. The Armstrongs are often found exploring pawn shops, thrift stores, and garage sales, hunting for underappreciated items. One memorable find included Bryson DeChambeau’s model SIK Pro C-Series Armlock putter, which retails for over $900 but was snagged for only $499. Jon brings an ethical approach to the bargaining table, remarking, “I prefer fair negotiations instead of low-balling sellers who may not know the true value of their clubs.” This philosophy solidifies their community-driven mindset, reinforcing integrity while ensuring every deal benefits both parties involved.

Trading Tales and Rare Finds

The thrill of discovery is palpable in every Stacked Golf video. One of Jon’s most prized finds this year was a Mizuno-Scotty Cameron collaboration putter, a cherished item that he acquired for a mere $9, proudly reselling it for considerably more. Each episode captures the serendipity of the hunt, offering viewers insight into the highs and lows of club finding, from the camaraderie shared with Ashley to the suspense of bidding wars. Whether it’s a mint-condition set of NIKE SQ MachSpeed irons or an obscure vintage item, the excitement translates through the screen, engaging audiences deeply.

Structure of the Sales: A Thriving Auction Platform

Once the Armstrongs procure clubs through their adventures, these treasures are brought back to their warehouse, ultimately sold through Stacked’s auction platform on District. This innovative marketplace empowers creators and small businesses, allowing them to host live shopping experiences. With over 600 resellers in the Stacked community, this collaborative effort generates substantial revenue, most of which comes from live auction events. Jon emphasizes their commitment to providing great deals and ensuring that everyone in the community has access to unique offerings.

The Dynamic of Live Auctions

Stacked Golf prides itself on a lively auction atmosphere, with bids often starting as low as $1 if initial interest is lacking. Jon experiences thrill and anxiety when showcasing high-value items, sharing, “It’s nerve-wracking to put a $500 club up for auction, hoping someone bids.” The auctions attract viewers not just for potential deals but also for the drama that sometimes unfolds—a testament to the unpredictability of live events. The platform’s technical infrastructure, developed by former Snapchat engineers, allows Jon to focus on content and community engagement without getting bogged down in operational challenges.

Building a Community Around Passion

While Jon aims for Stacked Golf to become a central hub for golf collectors, he believes the personal connection is vital. “We wanted to recreate the excitement of discovering a club together,” he shares, emphasizing that purchasing from fellow golfers fosters a sense of belonging. As the audience engages with Stacked, they become not just customers but part of a larger golfing community rooted in shared interests and experiences.

Reflecting on Growth and Future Aspirations

From humble beginnings of searching for lost balls in local woods, the Armstrongs have evolved their passion into a well-established business. Today, Stacked Golf operates with several employees managing logistics, ensuring smooth operations as the brand continues to flourish. Both Jon and Ashley often reflect on their incredible journey, expressing gratitude for how far they’ve come while remaining grounded in their love for the game. “Every single day, we pinch ourselves,” Jon admits, highlighting the rewarding nature of their pursuit.

Join the Stacked Golf Community

For golf enthusiasts seeking to find affordable yet priceless equipment, Stacked Golf offers an exciting community. To explore the range of clubs available or participate in their upcoming auctions, visit the Stacked Golf community here. The Armstrongs’ story showcases how a passion for golf can lead to new opportunities, fostering connections among players while unlocking the treasures hidden within the sport.

In conclusion, the journey of Stacked Golf not only illustrates the astute business acumen of Jon and Ashley Armstrong but also highlights the profound connections among golfers that can stem from shared experiences. Whether you are searching for unique equipment or simply wish to delve deeper into the golfing world, the Armstrongs invite you to join them in redefining the golfing experience through discovery, engagement, and enjoyment.