Lee Westwood and Ian Poulter: Pioneering Golf’s Future with the Little Sticks Program

In the world of professional golf, few rivalries and friendships resonate like that of Lee Westwood and Ian Poulter. Allies on the European Ryder Cup teams and now as integral players in the LIV Golf’s Majesticks Golf Club, they are on a mission that transcends the greens. Their latest venture, the Little Sticks program, is a groundbreaking initiative aimed at shaping the future of golf by prioritizing youth engagement and community development. This article delves into the heartfelt endeavor that seeks to make golf more accessible and enjoyable for kids.

A Vision for Community Impact

The heart of the Little Sticks initiative beats with a vision to create a lasting impact in communities. Co-principal Oliver Banks commented on their commitment, stating, “Community has always really been at the heart of what we’re trying to do.” Acknowledging past golf programs that struggled to resonate, Banks emphasized the unique opportunity they have created to genuinely connect with young people through golf. The program is not merely about teaching the sport; it’s about fostering a sense of community that allows kids to grow, both on and off the course.

The Birth of Little Sticks

Launched with the cooperation of team members and dedicated professionals like Jordan Stephenson, who oversees impact and culture for the Majesticks, Little Sticks presents a new curriculum designed to make golf engaging for children. The program aims to educate, engage, and empower youth by instilling the core values of golf and encouraging them to embrace the game. As a first-of-its-kind curriculum, Little Sticks sets out to redefine how golf is perceived in educational environments.

Initial Success and Pilot Programs

The pilot phase of the Little Sticks program began in the previous year, targeting elementary and middle school students across six schools in the UK and one in the U.S. The initiative faced the hurdle of convincing educational administrators of golf’s relevance to physical education. Once accepted, the program saw remarkable success, with nearly 60% of participating children reporting positive changes in their well-being after attending at least six sessions. This impactful outcome highlights the program’s potential to bend the future trajectory of youth sports.

Holistic Approach to Learning

Little Sticks employs a holistic teaching strategy, breaking down golf fundamentals through 15 engaging games rather than traditional instruction methods. The curriculum incorporates elements of physical and mental well-being, making lessons dynamic and interactive. Video instruction from Westwood and Poulter further enhances the learning experience, allowing the young participants to see these role models in action, fostering a sense of connection and inspiration.

Building Character Through Gameplay

A standout feature of the Little Sticks program is its focus on character development. Instead of conventional classroom lectures, lessons are integrated into gameplay, encouraging kids to reflect on experiences within golf. This approach fosters vital life skills like resilience and teamwork. As Stephenson explained, students engage with the games in ways that require them to confront challenges, seek support, and navigate victories and defeats, thereby learning valuable lessons without the constraints of a traditional classroom setting.

Keeping Kids Engaged in Golf

One of the future challenges identified by Stephenson is to maintain engagement among participants after they’ve completed the Little Sticks program. The focus is not solely on introducing kids to golf but also on fostering long-term involvement. To tackle this, partnerships with UK golf federations have been initiated, ensuring that students have clear pathways to continue their golfing journeys.

Fostering Connection Through Events

To keep the connection alive, all Little Sticks participants are invited to LIV Golf events in the UK, allowing them to experience golf in a lively atmosphere alongside their role models. Banks notes that these interactions create bonds between players and young fans, enriching the golfing community. It’s a strategy that sets Little Sticks apart from other youth programs, as players directly contribute to the development and mentorship of these aspiring golfers.

Expanding Horizons

The success of the Little Sticks pilot has led to a rapid expansion of the program. By 2025, Little Sticks increased its reach to 200 schools across the UK, with plans to add 150 additional programs in 2026. This growth underlines the enthusiasm and commitment from the Majesticks team and reflects a collective passion for impacting tomorrow’s golfers meaningfully.

A Collective Passion Project

At its core, the Little Sticks initiative is more than a program; it’s a labor of love for the entire Majesticks organization. As Oliver Banks expressed, the commitment to building a better future for youth through golf is a shared passion that drives all those involved. With Lee Westwood and Ian Poulter at the helm, the program not only seeks to educate children in the fundamentals of golf but also to instill core values that transcend the sport.

In summary, the partnership between Lee Westwood, Ian Poulter, and the Majesticks Golf Club sets the stage for a significant cultural shift in how golf is embraced by young people. Through the innovative Little Sticks program, the team is paving the way for a new generation of golfers, combining sport with community engagement, emotional well-being, and character development. The future of golf looks promising, and it starts with the children embracing its core values today.