Guinness x Sunday Swagger: A Bold New Golf Apparel Collaboration

By: Jessica Marksbury
Date: May 15, 2025

Golf enthusiasts who enjoy a refreshing beverage after a round have something special to celebrate: the exciting collaboration between Guinness and Sunday Swagger. This limited-edition collection combines the legacy of an iconic Irish stout with the vibrant style of a popular golf lifestyle apparel brand. Whether you’re hitting the links or relaxing at your favorite pub, this collection has something for everyone.

The Collaborative Spirit of Guinness and Sunday Swagger

This unique partnership creates a bridge between tradition and modern style. Sunday Swagger founder Mark Carmona highlights the essence of this collaboration, stating that it enhances both brands’ identities through a celebration of boldness and individuality. The collection isn’t merely a mix of logos; it’s a story woven from heritage and contemporary flair. This partnership strategically taps into both companies’ customer bases, introducing fresh avenues to engage with their audiences.

What’s Inside the Collection?

Spanning 21 distinctive pieces, the Guinness x Sunday Swagger collection includes a variety of apparel and accessories tailored for both men and women. From T-shirts and polos to hoodies and hats, each item resonates with the distinct styles of both brands, catering to diverse preferences. The playful designs showcase classic Guinness branding, featuring the iconic Gilroy Toucan in vibrant, colorful attire that encapsulates California’s relaxed vibe.

Limited Availability and High Demand

Be mindful if you’re hoping to secure your favorite pieces; this collection is a limited release. Available in select stores across the U.S. and Dublin, as well as online, items are expected to fly off the shelves. If you’re a fan of quality golf apparel or simply love Guinness, don’t wait to browse the collection. Explore the entire lineup by clicking here.

Feature Item 1: Tropical Draught | Guinness® Polo

One of the standout pieces is the Tropical Draught Polo. Designed for both comfort and performance, this shirt features four-way stretch material and UPF 40+ sun protection. Perfect for transitioning from the golf course to a lively social scene, this polo is moisture-wicking and wrinkle-resistant, ensuring you stay looking sharp whether you’re on the 18th green or at happy hour.

Feature Item 2: Two Can | Guinness® Polo

Equally eye-catching is the Two Can Polo, featuring the beloved Guinness toucan illustration. It’s perfect for island hops or casual nights out, embodying a fun and spirited style that’s sure to turn heads. Available in both men’s and women’s sizes, this polo showcases how iconic imagery can blend seamlessly with functional fashion.

Feature Item 3: 1759 | Guinness® Polo

For those who appreciate tradition, the 1759 Polo delivers sophistication. With its blend of Irish green and Guinness black, it captures the rich history and legacy of the Guinness brand. This performance polo is designed for comfort, making it suitable for any occasion, from golf outings to social gatherings.

Feature Item 4: Lovely Day | Guinness® T-shirt

No collection is complete without a versatile T-shirt, and the Lovely Day Tee is just that. Crafted from 100% cotton, this shirt features playful slogans like "Lovely day fore a Guinness" on the back. Whether you’re out on the course or lounging at home, this tee is a must-have for any golf enthusiast.

Feature Item 5: Guinness® Snapback Hat – Two Can

Completing the collection is the trendy Two Can Snapback Hat. This stylish accessory features the Guinness toucan and is perfect for casual outings. Not only does it provide a fashionable touch, but it also signifies a connection to the rich heritage of Guinness. Just pop it on, enjoy a cold pint, and let the good times roll.

The Perfect Blend of Style and Function

This collaboration exemplifies how golf fashion is evolving. As more brands like Sunday Swagger enter the market, they’re refreshing traditional golfing attire with modern elements. The combination of comfort, style, and functional design meets the needs of today’s players and fans, further enhancing the golfing experience.

Conclusion: A Celebration of Golf and Good Times

In essence, the Guinness x Sunday Swagger collection captures the spirit of golf and camaraderie. It showcases how clothing can be more than just apparel; it can be a medium for celebrating life, heritage, and passion. Whether you’re on the links or enjoying downtime at the pub, this collaborative collection promises to enhance your experience, allowing you to express your love for the game and the iconic beers that enrich it.

For fans of quality apparel and Guinness, this is an opportunity that can’t be missed. Shop the collection now and ensure you’re part of this exclusive collaboration.