The Most Underappreciated Golf Brands You Need to Know About

In the world of golf, where big names like Callaway and Titleist often steal the spotlight, a few brands are quietly producing some truly impressive gear. This week, we brought together some golf enthusiasts and pros at MGS to tackle a burning question: What’s the most underappreciated brand in golf? Spoiler alert: you might want to take notes because these brands deserve a spot in your bag!

Srixon: The Hidden Gem of Golf Gear

First up, let’s give a shoutout to Srixon. If you haven’t had a chance to check out their gear, you’re missing out! Sean Fairholm, one of our team members, truly believes that Srixon deserves way more love than it gets. Their ZX7 irons are known for accuracy, and let’s not forget about the Z-Star golf ball line—even mid-swing speed players rave about this ball! Seriously, if you’re looking for reliability, Srixon’s got your back. They might not have the flashy marketing of the bigger brands, but trust us, their performance speaks volumes.

Cobra: The Unsung Hero of Drivers

Next on our list is Cobra Golf—the ultimate underdog brand that’s easily overlooked. Bennett Green points out that Cobra’s drivers have dominated testing—especially the Cobra AeroJet. Imagine swinging with a driver that’s been proven to outperform many of its competitors! The DS Adapt Max K, for example, clinched the top spot for high swing speed drivers. Cobra may not have the same level of recognition, but their R&D efforts are spot-on. If you’re looking for innovative gear that’s also budget-friendly, you might want to give Cobra a shot.

Srixon Irons: A Personal Acknowledgment

You know what’s wild? Robert Colella backs up Sean’s love for Srixon by sharing his personal experience. After years of swinging Mizuno, he made the switch to Srixon’s ZX7 irons and hasn’t looked back. That tells you something about their performance! Moreover, a lesser-known fact is that Srixon’s parent company also owns Cleveland Golf. Their RTZ wedges are stunning, performing almost at par with Vokey wedges, which are basically the gold standard in the industry. Don’t sleep on Cleveland; they could seriously elevate your short game.

Wilson Golf: The Classic Comeback Kid

Now let’s talk about Wilson Golf—a name you might associate with your childhood, but don’t underestimate them! Chris Nickel mentions how Wilson continues to invest in its steel lineup, making strides that are hard to ignore. Their Staff Model irons are impressive, yet many single-digit handicappers seem unaware of their quality. The best part? Their wedges hold their own against those high-end brands. So, if you want the best bang for your buck, Wilson’s definitely worth your time.

Sub 70: Direct-to-Consumer Magic

On a more personal note, Sub 70 deserves a mention. John Barba highlights their impressive product lineup, which rivals mainstream brands. What sets Sub 70 apart is the sheer value they deliver. Whether it’s their irons, wedges, or metalwoods, each product is crafted with care, and it’s reflected in performance. The 699 Pro irons are specialized for player distance, making them a solid option for serious golfers. If you appreciate quality customer service, Sub 70 takes the cake. Their commitment to their customers is unmatched, proving that they’re here to stay.

The DTC Wave: Why It’s Worth Considering

This brings us to the world of direct-to-consumer (DTC) brands in general. Many golfers might overlook these brands entirely, but let’s face it: they regularly offer high-quality gear at lower prices. It’s not just about the specs; it’s also about how these companies treat their customers. Offering a great product is just step one—they follow through with stellar service, ensuring every golfer feels valued.

MacGregor & Friends: Legacy Brands with Great Gear

Tying into this is a legacy brand group like MacGregor and Ram Golf. These brands may not have the glitzy marketing campaigns of their competitors, but they produce equipment that won’t break the bank. You can snag a solid set of clubs from them that perform exceptionally well on the course. Overall, there’s a lot of value to be found in trying out these brands without the hefty price tag that often comes with big names.

Final Thoughts: Time to Discover the Underdogs

So, what’s the takeaway here? The golf equipment market is chock-full of underappreciated brands that simply don’t get the level of recognition they deserve. Whether you’re in the market for golf balls, clubs, or even apparel, brands like Srixon, Cobra, Wilson, Sub 70, and others can deliver serious performance while saving you a few bucks.

Share Your Thoughts

Before we wrap this up, we want to hear from you, our amazing readers! What’s your pick for the most underappreciated brand in golf? Are you a fan of one of the brands we mentioned, or do you have a hidden gem of your own? Tell us in the comments below, and let’s spread the love for these underrated brands in our beloved sport!

That’s a wrap for this week! Whether you’re aiming for the green or perfecting your short game, remember: it’s not just about the name on the club but how it suits your game. Happy golfing!