The 2025 PGA Show in Orlando showcased a plethora of new products and exciting offerings for golf enthusiasts. Attendees were thrilled to see the return of energy and excitement to the show, with floods of people exploring all the new and cool products on display. PGA Tour players and influencers made appearances with their brand partners, while moderated roundtables on various topics were conducted live on the main stage. Fun activations, such as claw machines filled with swag, drew in attendees, highlighting the vibrancy of the event after a couple of down years post-Covid.
One of the highlights of the show was GOLFZON’s simulator setup, where GOLFZON Tour’s match-play final played out in front of a live show-floor audience. The growing popularity of simulator golf showcased the diverse ways in which the game can be enjoyed. Additionally, MacGregor and Ben Hogan made a comeback at the show, producing forged irons under the same roof with Golf Brands Inc. These legendary companies presented some incredible-looking products that caught the eye of many attendees, including associate equipment editor Jack Hirsh.
Bespoke and premium headcover brands like Swag, Seamus, Pins and Aces, Dormie, Tremont, and Smathers showcased headcovers as a true art form for golf bags, adding a touch of style and personalization to players’ equipment. The show also provided an opportunity for attendees to interact with some of the brightest minds in the golf industry, from Top 100 Teachers to tour pros. BAL.ON, a brand-new piece of wearable performance technology, was a standout product at the show, with its smart insoles that record key swing data on weight shift in the golf swing. This revolutionary technology allows teachers to see details of a player’s movement that would otherwise be invisible, providing valuable insights for improving performance.
Jessica Marksbury, a senior editor at Golf.com, shared her experience of the 2025 PGA Show, highlighting the energy and excitement that permeated the event. With a keen interest in golf and a background as a member of Columbia’s inaugural class of female varsity golfers, Marksbury is well-equipped to navigate the diverse offerings at the show. Her responsibilities at Golf.com include producing both print and online features, overseeing major special projects, and conducting interviews with influential figures in the golf industry.
The 2025 PGA Show marked a return to form for the golf industry, with innovative products, exciting activations, and valuable networking opportunities for attendees. The resurgence of energy and enthusiasm at the show reflected a renewed optimism and passion for the game of golf. As the largest show in terms of physically occupied vendor space since 2009, the 2025 PGA Show set a new standard for future golf industry events. With a focus on technology, equipment, and industry trends, the show provided a platform for brands to showcase their latest innovations and connect with a diverse audience of golf enthusiasts.
