2UNDR, a popular underwear brand, has been making waves in the sports industry since 2014 by partnering with pro sports teams, colleges, and golf stars. One of their notable ambassadors is golf star Rickie Fowler, who has been seen endorsing the brand. With over 4,000 golf shops nationwide carrying their products, 2UNDR is becoming a household name among athletes and sports enthusiasts. The Senior VP of Sales for 2UNDR, Jack Curry, recently spoke with Golfweek during the PGA of America’s 2025 Merchandise Summit in Frisco, Texas.
During the summit, Curry introduced the brand’s latest product, the Sport Shift, which is a quick-dry polyester undergarment designed for heavy sweat activities. This new addition to their line complements their popular Swing Shift underwear, which features a patented Joey pouch for “asset management.” 2UNDR’s innovative and high-quality products have been well-received by consumers, leading to their growing success in the industry. With a focus on comfort, functionality, and performance, 2UNDR continues to push the boundaries of athletic wear.
In a recent video, viewers can get a closer look at 2UNDR’s products and learn more about the brand’s mission and values. The company’s dedication to providing top-notch apparel for athletes is evident in their range of products, which are designed to enhance performance and comfort during physical activities. By collaborating with top sports figures and expanding their reach to thousands of retail locations, 2UNDR is solidifying its position as a leader in the athletic apparel market.
As part of the Golf Merchandise Spotlight 2024 series, 2UNDR’s success story is highlighted, showcasing their commitment to quality, innovation, and customer satisfaction. In an industry saturated with competition, 2UNDR stands out for its unique approach to athletic wear and its ability to connect with athletes on a personal level. With a growing presence in the sports world, 2UNDR is poised to continue expanding its reach and making a lasting impact on the industry.
Whether you’re a professional athlete, a weekend warrior, or someone who simply values high-quality apparel, 2UNDR has something for everyone. Their dedication to creating products that enhance performance and comfort sets them apart from other brands in the market. By staying true to their core values and continuing to innovate, 2UNDR is sure to remain a top choice for athletes looking for the best in athletic wear. Keep an eye out for their latest products and collaborations as they continue to make waves in the sports industry.
