Johnnie Walker and Devereux Golf have collaborated to release a vibrant 8-piece capsule collection celebrating the joys of golf and the scotch brand’s golf roots. The collection includes graphic tees, a golf towel, and limited edition hand-stitched caps, all priced between $34 and $44. The capsule aims to reach a wide, inclusive, and diverse audience, with a focus on attracting younger customers. In addition to the apparel, the collaboration also includes specialty cocktail recipes inspired by the partnership.
One of the cocktails featured in the collaboration is a mix of 1.5 oz Johnnie Walker Black Label, which is stirred together and garnished with a slice of lemon before being served in a Collins glass. Another cocktail option is a mix of 1.5 oz Johnnie Walker Black Label, 2 dashes of Angostura bitters, stirred together and garnished with a lemon wheel and mint sprig before being served in a Collins glass. These cocktails are designed to be enjoyed on or off the golf course, providing a refreshing beverage option for those looking to unwind with a drink.
For those looking for a more traditional drink choice while golfing, there’s always the classic option of scotch on the rocks. This timeless drink allows golfers to savor the rich flavors of Johnnie Walker Black Label while enjoying a day on the golf course. The collaboration between Johnnie Walker and Devereux Golf aims to create a unique experience for golfers and scotch enthusiasts, providing a new way to enjoy both the sport and the beverage.
In addition to the capsule collection and cocktail recipes, Johnnie Walker and Devereux Golf are planning to host “The Johnnie Walker Clubhouse” bar experiences at major golf tournaments in the coming months. These experiences will allow golf fans to sample specialty cocktails inspired by the collaboration and enjoy a unique, immersive environment that celebrates the sport of golf and the heritage of Johnnie Walker scotch. By bringing these experiences to major golf tournaments, the collaboration aims to connect with a broader audience and introduce new customers to the world of golf and fine spirits.
Overall, the collaboration between Johnnie Walker and Devereux Golf celebrates the shared love of golf and scotch, bringing together two iconic brands in a unique and exciting way. The capsule collection, cocktail recipes, and upcoming bar experiences offer fans of both golf and scotch the opportunity to immerse themselves in a world of luxury and tradition. Whether enjoying a round of golf with friends or sipping a cocktail at a major tournament, the partnership between Johnnie Walker and Devereux Golf promises to deliver an unforgettable experience for fans of both sports and spirits.
