Whoosh is a golf software company that is revolutionizing the way golf clubs manage their business needs, offering tools to optimize workflows and streamline operations. Since its launch in 2022, Whoosh has been implemented at numerous public and private golf facilities, as well as racquet clubs. Recently, the company secured $10.3 million in funding to support its expansion plans and further develop its software for its growing customer base.
The latest funding round was led by AlleyCorp, along with seven other companies and a group of celebrity investors, including NFL legend Larry Fitzgerald Jr., tennis star Andy Roddick, and professional golfers Kurt Kitayama and Alison Lee. This significant investment will enable Whoosh to enhance its existing offerings and introduce new features to enhance the user experience for golf clubs and entertainment venues.
Whoosh’s software is a comprehensive solution that modernizes a club’s business operations, creating a seamless experience for managing reservations, operations, scheduling, communication, payment transactions, and more. By partnering with financial services platform Square, Whoosh has integrated cloud-based and tablet-focused tools that are essential for the efficient functioning of golf clubs. The software also provides analytics to help clubs identify areas for improvement and enhance the overall guest experience.
Colin Read, co-founder, and CEO of Whoosh, emphasized the company’s commitment to providing innovative solutions for private facilities. He highlighted the importance of updating technology to prevent revenue loss, staff inefficiency, and data silos that are common in the leisure industry. With Whoosh’s expansion plans, these advanced hospitality and operational tools will be accessible to a wider range of facilities, including public golf courses, racquet clubs, and entertainment venues.
Investors like Larry Fitzgerald Jr. have praised Whoosh for its transformative impact on the member experience and operational efficiency. Fitzgerald, an avid golfer himself, recognized the value of bringing technology to sports facilities to improve hospitality and digital access. By investing in Whoosh, he is supporting the company’s mission to elevate the industry standards and create better experiences for both members and staff.
Overall, Whoosh’s innovative approach to golf club management is resonating with industry professionals and investors alike. With its user-friendly software, robust features, and commitment to continuous improvement, Whoosh is well-positioned to lead the digital transformation of leisure and recreation facilities worldwide. As the company continues to expand its reach and enhance its offerings, more clubs are expected to adopt Whoosh as their go-to solution for efficient operations and exceptional guest experiences.

