The PGA Tour recently announced that Fortinet, the title sponsor of the Tour’s fall event at Silverado Resort in Napa, California, had opted out of its sponsorship agreement after only three years of a six-year deal. This left the event temporarily sponsorless, but a few weeks later, the Tour closed a deal with Procore Technologies to assume the title sponsorship. The event will now be named the Procore Championship and will serve as the kick-off to the FedEx Cup Fall.
The Procore Championship has been a part of the PGA Tour schedule since 2007, originally taking place at CordeValle Golf Club before moving to Silverado Resort and Spa in Napa in 2014. The tournament features a 156-player field and all four rounds will be televised on Golf Channel. Sahith Theegala is the defending champion, and the California-based company Procore is making its first venture into the professional golf space with this sponsorship.
Chief Competitions Officer Tyler Dennis expressed excitement about the partnership with Procore, highlighting the unique combination of PGA Tour golf and hospitality that the event in Napa Valley provides. He also mentioned Sahith Theegala’s memorable victory at the tournament last year, adding to the anticipation for the Procore Championship to lead off the second year of the FedExCup Fall.
Procore’s Chief Marketing Officer Sarah Hodges also expressed enthusiasm for the partnership, emphasizing the company’s commitment to community and innovation, values shared by both the construction and golf industries. Hodges mentioned looking forward to kicking off the 2024 FedExCup Fall Season with the Procore Championship and supporting the Napa Valley community through this prestigious event.
Overall, the announcement of Procore as the new title sponsor for the PGA Tour event at Silverado Resort in Napa represents an exciting development for both the tournament and the companies involved. With Procore’s expertise in management software for the construction industry and their commitment to community and innovation, the Procore Championship is poised to be a successful and impactful event on the PGA Tour schedule. Stay tuned this fall for all the action from Napa Valley as the Procore Championship kicks off the FedExCup Fall Season.
