LIV Golf is making waves in the world of golf by bringing elite competition back to free-to-air television in the United Kingdom through a broadcast partnership with ITV for the 2025 season. Golf fans in the UK will have unprecedented access to LIV Golf’s thrilling competition, with 41 rounds of live coverage across 14 tournaments throughout the season on ITVX. The season kicks off at Riyadh Golf Club in February and concludes with the Team Championship finale at LIV Golf Michigan in August.
In addition to Riyadh and Michigan, LIV Golf will also make stops in Adelaide, Hong Kong, Singapore, Miami, Mexico City, South Korea, Washington DC, Dallas, Andalucia, the UK, Chicago, and Indianapolis, establishing itself as the world’s first truly global golf league. ITVX will serve as the primary platform for LIV Golf, delivering live coverage of every round of every tournament, with select live broadcasts on ITV1 and ITV4. A weekly highlights show produced by LIV Golf will also be aired on ITV4.
The partnership with ITV signifies LIV Golf’s commitment to expanding its global reach and bringing the sport to new audiences in the UK. It marks the return of live golf to free-to-air television in the UK, offering a dynamic viewing experience that aligns with LIV Golf’s mission to attract new audiences and grow the game of golf. Fans will have the opportunity to watch top players like Jon Rahm compete in LIV Golf’s innovative format, which includes 54-hole tournaments, shotgun starts, and a mix of individual and team-based competition.
Ron Wechsler, LIV Golf Senior Vice President of Broadcast Partnerships and Programming Strategy, emphasized the significance of the partnership with ITV in reaching a global audience and providing access to the excitement of LIV Golf. Niall Sloane, Director of ITV Sport, expressed excitement about bringing LIV Golf to ITV Sport and delivering free-to-air coverage for fans in the UK. These sentiments reflect the anticipation and enthusiasm surrounding the upcoming 2025 season for both LIV Golf and ITV.
The agreement with ITV adds to LIV Golf’s recent broadcast deals with other international networks, such as FOX Sports in the US, Coupang Play in South Korea, and Movistar Plus+ in Spain, solidifying its global expansion and mission to grow the game of golf worldwide. As LIV Golf takes centre stage on ITVX, UK viewers can anticipate an unparalleled viewing experience that enhances engagement with players, teams, and partners, while introducing the sport to new audiences. For more information, fans can visit LIVGolf.com to stay updated on the latest news and events in the world of LIV Golf.
