Swag Golf, a company founded by Nick Venson in 2018, has become known for its unique and creative designs in the premium headcover space. However, Venson’s original passion was putters, and he aims to bring Swag putters back into the spotlight by showcasing how he creates the “perfect putter.” Venson’s journey in the golf industry began at a young age, working at a golf course and developing a love for putters. He gained experience working with legendary putter makers like Scotty Cameron and Bob Bettinardi, honing his skills and knowledge in the process.
Venson’s vision for creating the perfect putter involved machining the putters from start to finish, rather than relying on hand-finishing techniques. By using a CNC mill to produce the putters, Venson believed he could eliminate the variability that comes with hand-finishing and ensure consistency in every product. This attention to detail and precision in manufacturing set Swag putters apart from other brands in the market. The commitment to quality and craftsmanship has attracted a dedicated following among golfers who appreciate the artistry and performance of Swag putters.
While Swag Golf initially focused on putters, the brand’s headcovers quickly gained popularity and became a significant part of its business. Limited-edition drops of headcovers created massive demand, leading to the acquisition of the headcover manufacturer EP and significant growth in the company’s operations. Despite the success of the headcover business, Venson remains focused on showcasing Swag putters as the brand’s core offering. With a range of putter shapes and finishes available, Swag aims to cater to golfers looking for premium performance and aesthetics in their equipment.
The exposure of Swag putters on the PGA Tour and LPGA Tour has contributed to the brand’s recognition and success. Notable victories by players using Swag putters have bolstered the brand’s reputation for quality and performance. By signing professional golfers like Nick Hardy and Anna Nordqvist as brand ambassadors, Swag has increased its visibility and credibility within the golf industry. The addition of retail partnerships will make it easier for golfers to experience Swag putters firsthand and appreciate the craftsmanship and innovation behind each product.
As Swag Golf continues to grow and expand its offerings, Venson remains committed to his passion for creating the perfect putter. With a focus on precision engineering and attention to detail, Swag putters stand out in the market as a premium choice for golfers seeking top-quality equipment. By emphasizing the craftsmanship and performance of Swag putters, Venson aims to establish the brand as a leader in the golf equipment industry. Golfers looking to elevate their game and add a touch of style to their bag can explore the range of Swag putters and accessories available, experiencing the dedication and expertise that goes into each product.
