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Home»News»This Pro Golfer Tried a Psychedelic Drug and Found Inspiration for a New Business
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This Pro Golfer Tried a Psychedelic Drug and Found Inspiration for a New Business

News RoomBy News RoomOctober 9, 2025Updated:October 9, 20254 Mins Read
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The Unconventional Journey of Beau Hossler: From PGA Tour to Coffee Entrepreneur

Beau Hossler, a name well-established in the world of golf, has recently taken a surprising detour in his career. Known for his prowess on the PGA Tour, Hossler has expanded his horizons by venturing into the coffee business. Surprisingly, this shift in focus was catalyzed by a unique experience: a transformative ayahuasca trip during Masters week in Costa Rica. This unconventional leap sheds light on how personal experiences can fuel entrepreneurship and self-discovery.

Hossler initially gained recognition long before turning pro. His standout moment came in 2012 during the U.S. Open at Olympic Club, where, as a teenager, he held the solo lead for a brief period and finished T29. Fast forward to 2018, and Hossler officially joined the PGA Tour, where he has pursued greatness ever since. However, his aspirations extend beyond golf; he aims to create a lasting impact in the coffee industry.

Five years before his ayahuasca experience, Hossler sought an escape from the intensity of professional golf. His refuge turned out to be coffee, which he began exploring during long tournament weeks. "I wanted to immerse myself in something different that I actually really like," Hossler reflected. His initial foray into this new passion likened him to a “49-handicap coffee drinker,” signaling the beginning of a journey that would eventually lead him to identify as a serious entrepreneur.

The pivotal moment came in April when Hossler realized he was not in a good place, both on and off the golf course. Feeling unsettled and unfocused, he decided to take a significant risk and try ayahuasca, a traditional hallucinogenic brew that has gained popularity in South American shamanic practices. Having lost his wallet just prior to the trip, financing his journey involved borrowing money from his cab driver—a testament to the unpredictability of life’s adventures.

During his ayahuasca experience, Hossler gained deep insights into both his career and personal life. He stated that he felt a newfound appreciation for his hard work in golf, acknowledging the importance of balance beyond the sport. The trip allowed him to confront his feelings about loneliness as a Tour professional and underscored the need for a creative outlet to enrich his life.

As a result of these revelations, Hossler conceived the idea of launching a coffee business named Beaurista. Unlike many athletes with side ventures, Hossler is deeply involved in the operational aspects of his company. He shared his commitment to authenticity by stating, “It’s for real… I’m doing all of it.” This hands-on approach speaks volumes about his dedication to transforming his passion into a sustainable business.

Beaurista’s conception reflects the growing trend of athletes diversifying their careers and pursuing entrepreneurial dreams. Hossler aims to produce quality coffee while emphasizing his personal involvement, setting his brand apart from others that simply bear a celebrity’s name. By ensuring that Beaurista represents his vision and hard work, he hopes to build a loyal customer base that appreciates the love and effort put into each bag of coffee.

This dual career as both a golfer and a coffee entrepreneur showcases Hossler’s multifaceted personality. His journey illustrates that self-discovery often arises through unconventional paths. The integration of his passions provides a valuable lesson in balancing ambition with the pursuit of personal interests.

In conclusion, Beau Hossler’s story is a compelling narrative of transformation fueled by introspection and risk-taking. It highlights the unique intersection of sports and entrepreneurship, demonstrating how passions can evolve and adapt over time. As he continues on this journey, Hossler exemplifies the idea that success can be measured not just in trophies, but also in the ventures that enrich one’s life and offer new challenges and rewards. With Beaurista, Hossler is not only brewing coffee but also brewing a new chapter in his life.

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