Penfold Golf Signs PGA Tour Star Matt Wallace as Brand Ambassador

Introduction to Penfold Golf

Penfold Golf, a British marque with a rich history dating back to 1927, has made headlines by appointing PGA Tour professional Matt Wallace as its brand ambassador. This strategic move marks a significant milestone for the brand, which has seen a resurgence as a premium lifestyle option over the last decade.

A Historic Partnership

For Penfold, partnering with Wallace is a monumental achievement. The brand was originally founded by legendary ball manufacturer Albert Penfold but faded from prominence before its revival. Now, any association with the PGA Tour represents a significant opportunity for visibility and growth.

A Strategic Signing for British Golf

Signing Wallace, one of the most dynamic golfers from England, is a major accomplishment for Penfold. Notably, he becomes the brand’s first ambassador since golf great Seve Ballesteros represented Penfold in 1979, the same year Ballesteros won his first Open Championship.

Matt Wallace: A Rising Star in Professional Golf

At 35 years old, Matt Wallace hails from London and has been a professional golfer since 2012. With four European Tour victories under his belt, he made his full-time debut on the PGA Tour in 2019. During that year, he achieved remarkable finishes with a tie for third at the PGA Championship and a 12th place at the U.S. Open. His sole PGA Tour victory came recently at the 2023 Corales Puntacana Championship.

CEO Gavin Perrett on the Partnership

"Matt embodies everything Penfold stands for, including British excellence, determination, and a touch of understated style," said Gavin Perrett, CEO of Penfold Golf. “As we build on our remarkable legacy, having a player of Matt’s caliber representing our brand is a perfect fit.”

Matt Wallace expressed his excitement about being associated with a historic brand, saying, “Penfold has been part of British golf for almost 100 years. To represent an iconic brand that stands for quality and authenticity, while being aligned with some of the game’s legendary players, is something very special to me.”

Looking Forward: Collaborations and Appearances

The partnership is set to include product collaborations and personal appearances as Penfold gears up for its 100th anniversary in 2027. The partnership kicks off immediately, with Wallace sporting a Penfold staff bag at the upcoming American Express tournament in La Quinta, California. The design of the bag is inspired by the one used by Seve Ballesteros during his tenure with Penfold.

Conclusion

Penfold Golf’s collaboration with Matt Wallace not only reinvigorates its presence in the sport but also celebrates its longstanding legacy in British golf. As the brand prepares for its centennial, the partnership heralds a promising future for both Penfold and Wallace on the PGA Tour.

For more information about Penfold Golf, visit their official website.