
Golf is a game of millimeters, especially when it comes to those make-or-break moments on the green. We talk endlessly about driver ball speed, iron dispersion, and wedge spin, pouring over launch monitor data to squeeze out every possible yard and control. But as Jacob Bridgeman’s thrilling victory at the Genesis Invitational vividly illustrates, sometimes the most crucial piece of ‘equipment’ isn’t what’s in your bag, but what’s between your ears and in your hands.
The recent article on Bridgeman’s win got me thinking. As an equipment editor who lives and breathes club data, I’m constantly analyzing how technology influences performance. We see companies push perimeter weighting for higher MOI, thinner faces for increased ball speed, and sophisticated sole designs for better turf interaction. All of this is designed to make the game easier, more consistent, and ultimately, more enjoyable. But what happens when the most advanced technology can’t compensate for a loss of feel?
The Disappearing Hands: A Fitter’s Nightmare
Bridgeman’s confession after his phenomenal win struck a chord with me, and anyone who’s ever stood over a critical putt. He eloquently described the terrifying phenomenon of losing sensation. From the article:
“I didn’t really feel really crazy nervous until I had a five-footer for bogey on 16; that one was sketchy,” he said. “I hit a really good putt and luckily it went in, and then I was really nervous from there on out. I couldn’t even feel my hands on the last couple greens, I just hit the putt hoping it would get somewhere near the hole.”
This isn’t an equipment issue in the traditional sense, but it highlights a critical intersection between player state and equipment performance. I’ve fitted hundreds of golfers, from beginners to scratch players, and the consistent feedback loop between the golfer and their club is paramount. When I’m working with a player on a putting stroke, we’re not just looking at roll and speed; we’re talking about the feel of the clubhead, the sensation of impact, and how that translates to distance control. If a player can’t feel their hands, all the nuanced feedback from their putter – whether it’s a blade, mallet, or something in between with optimized MOI for stability – becomes meaningless.
Modern putters are designed with incredible precision. We have putters with adjustable weights to dial in swing weight and head mass, different insert materials to fine-tune feel and sound, and specific milling patterns to promote immediate forward roll. On the launch monitor, we can measure skid, roll percentage, and launch angle. A well-fitted putter will optimize these metrics, ensuring the ball starts on its intended line with minimal hopping. But the human element, the ‘touch,’ is unquantifiable by any machine.
Bridgeman’s experience illustrates this perfectly. He described himself as being in “robot mode” for full swings, trusting his mechanics. From the article:
“I felt like I was just kind of in robot mode and autopilot, I could just swing the club and it would do exactly what it’s supposed to do,” he said. An envious feeling.
This “autopilot” is what good fitting aims to achieve – clubs that perform consistently, allowing the golfer to trust their swing. But putting is different. It’s often said that putting is more art than science, and while I can show you the science behind a perfectly weighted putter or the benefits of a specific shaft, the ‘art’ comes into play when the golfer needs to execute under pressure with an intuitive feel for distance and line.
The Three-and-a-Half Footer: Where Tech Meets Terror
The article poignantly highlights the “scariest putt in golf” – the three-and-a-half footer. It’s a distance where confidence often outweighs any club characteristic. When fitting putters, we often focus on stability (MOI) for off-center strikes and alignment aids to help with starting the ball on line. A high MOI mallet, for instance, will resist twisting on slight mis-hits, theoretically keeping the ball on line better than a traditional blade. This is measurable on a launch monitor, where we can see the impact point and the resulting deviation from the target line. The data supports the notion that more stable putters offer a larger margin for error on impact.
However, no amount of MOI can compensate for a player who can’t gauge speed. Bridgeman’s final putt on 18, left “three and a half feet short,” wasn’t an issue of direction, but pure speed control. The crowd’s groan wasn’t about a missed line; it was about the palpable tension of a critical short putt left wanting. This is where the training, the rhythm, and the ‘feel’ that countless hours of practice instill come into play, hopefully overriding the physiological response to pressure.
While gear can be a psychological comfort, a perfectly tuned putter doesn’t magically negate a loss of nerve or touch. My advice to golfers, regardless of handicap, is this: find a putter that feels balanced in your hands and instills confidence. Then, practice your stroke under simulated pressure. Focus on consistent tempo and a repeatable path. The putter’s technology is there to support a good stroke, not to create one. For those mid-handicappers struggling with consistency, a higher MOI putter might help reduce directional errors, but short putts are still, and always will be, a test of nerves and touch.
It’s fascinating to see how even the best players in the world grapple with the same internal struggles that weekend warriors face. Bridgeman’s honesty about losing feeling in his hands is a raw reminder that golf, at its core, is a deeply human endeavor. Equipment provides the tools, but the magic, and the agony, comes from within.
Rory McIlroy makes this eagle from the bunker on Hole 12! pic.twitter.com/f2iPNzFq6r
— GOLF.com (@GOLF_com) February 18, 2024
Ben Affleck watching Rory from inside the ropes at the Genesis Invitational. A man of the people! pic.twitter.com/0y7x2kig5u
— GOLF.com (@GOLF_com) February 18, 2024

