The 2024 Genesis Invitational kicked off with a private event in Pacific Palisades, California, where the CEO of Sun Day Red, David Abeles, announced the launch of a new lifestyle and golf brand in partnership with Tiger Woods. The event, hosted by Erin Andrews, showcased a range of apparel and accessories including hoodies, polos, sweaters, golf accessories, pants, golf shoes, and more. These items were then worn by Woods during his pro-am with Buffalo Bills quarterback Josh Allen and are now available to the public on the brand’s website, sundayred.com.
Sun Day Red is positioning itself as a luxury brand with items that are not only suitable for the golf course but also for everyday wear in various settings such as the gym, brunch, and travel. Prices range from $75-$80 for t-shirts and $120-$200 for polos, emphasizing the brand’s focus on quality and style. The recently released collection, titled “The Hunt,” provides a glimpse into what Woods may wear at the upcoming PGA Championship at Valhalla Golf Club in Louisville, Kentucky.
Key pieces from the collection include the versatile and lightweight Training Dry Hoodie, the 3D Knit Lightweight Hoodie, and the long sleeve Nebula t-shirt. These items are designed to be functional for both on and off the course, catering to individuals looking for high-quality and stylish clothing. In addition to apparel, Sun Day Red also offers a range of accessories such as golf gloves and hats, allowing customers to complete their golf look with items from the brand.
For golf enthusiasts looking to upgrade their gear for the 2024 season, Sun Day Red provides a range of options that combine performance with style. The brand’s collaboration with Tiger Woods brings a level of prestige and credibility to the collection, appealing to fans of both golf and fashion. By wearing Sun Day Red apparel, customers can emulate Woods’ iconic style on the course while also showcasing their own individuality and sense of fashion.
As a luxury brand, Sun Day Red’s products are designed to stand out and make a statement. The brand’s attention to detail and commitment to quality are evident in the craftsmanship of each piece, ensuring that customers receive durable and stylish items that will last for years to come. By investing in Sun Day Red apparel, golfers can elevate their game and their look, embodying the spirit of sophistication and elegance associated with the brand.
In conclusion, Sun Day Red’s launch marks a new chapter in the world of golf fashion, blending performance-driven design with high-end aesthetics. The brand’s partnership with Tiger Woods highlights its commitment to excellence and innovation, setting a new standard for luxury golf apparel. Whether you’re a dedicated golfer or simply a fashion enthusiast, Sun Day Red offers something for everyone, allowing you to express your personal style both on and off the course. With a focus on quality, style, and performance, Sun Day Red is poised to become a leading player in the world of golf fashion.
