Rhone, a well-known golf brand, has recently expanded into a new market with the introduction of a lifestyle and sportswear collection curated specifically for women. This collection, named “Course to Court,” includes six silhouettes in six different color options that embrace minimal, elevated basics suited for those in constant motion. Inspired by the Rhone River, the collection features earthy tones and neutral designs that don’t sacrifice style.
The statement piece of the collection is the Course to Court Sport Dress, which is a slim-fitted, A-line active dress with built-in shorts for support and coverage. Made with smooth, four-way stretch technology, this dress contours the body for a great fit without feeling restricted. Additionally, the collection includes a quarter-zip top, sleeveless polos, a classic short-sleeved polo, and a flattering skirt, all designed for versatility and functionality.
The full women’s launch also offers leggings, joggers, cozy sweaters, and hats suitable for yoga, everyday errands, and lounging. Designed with everyday women in mind, the collection was developed through focus groups to capture the essence of consumers and their desires for multifunctional athleisure. Rhone’s Chief Growth Officer, Emma Crepeau, emphasizes the importance of connecting with consumers to deliver a cohesive and authentic product.
Rhone’s partnership with the LPGA focuses on performance and empowerment while serving as the on-course apparel partner of the LPGA Tour and Epson Tour. The brand aims to inspire performance, empower individuals to reach their full potential, and instill life skills within communities. Mental health and fitness are integral to the brand’s DNA, and Rhone hopes to continue supporting players and organizations to elevate women’s golf to new heights.
The collaboration between Rhone and the LPGA is a reflection of shared values and a commitment to innovation and excellence. Through a series of initiatives at tour events, Rhone aims to assist in the growth and success of women’s golf. CEO and Co-Founder of Rhone, Nate Checketts, expresses excitement for the opportunity to build something new and impactful in the women’s golf space.
At the recent LPGA’s Cognizant Founders Cup, Rhone had activation set-ups for patrons, including participants of LPGA*USGA Girls Golf and their families. The women’s collection is now available to shop online and in stores, offering a range of high-quality, performance-focused pieces for women who lead an active lifestyle. With its emphasis on comfort, style, and functionality, Rhone’s Course to Court collection is poised to make a significant impact in the women’s sportswear market.
