The history of small putter companies in the golf industry is filled with stories of triumph and success. One notable example is the SeeMore putter company, which was founded 25 years ago and gained widespread recognition after Payne Stewart’s win at the 1999 U.S. Open using one of their putters. This victory propelled the company into legitimacy with over 50,000 orders following Stewart’s win. Similarly, Bobby Grace saw his business skyrocket after Nick Price won the 1992 Open Championship with one of Grace’s putters, going from making putterheads in his garage to receiving 25,000 orders the next day. The success of these small companies can often be attributed to major championship wins, which act as a catalyst for growth and recognition in the industry.
For small putter companies to capitalize on the rare opportunity of a tour win, several factors need to align. One key factor is the visual distinctiveness of the putter, either in shape or markings, that sets it apart from other putters on the market. Additionally, companies must be prepared to meet the increased demand that follows a tour win, as seen with the rapid increase in orders after Price’s victory with Grace’s putter. Companies that fail to keep up with demand can miss out on the opportunity to solidify their place in the market. The success of companies like Bettinardi, which has gone on to become a mainstream company with numerous awards since appearing on the Golf Digest Hot List, highlights the potential for growth and expansion for small putter companies.
Despite the challenges faced by small putter companies in getting their products on tour, major championship wins have provided many companies with a foothold in the industry. Companies like STX, Yes! Golf, and Jack Nicklaus’ MacGregor Response have all enjoyed success after major wins, showcasing the impact that a tour win can have on the growth and visibility of small putter companies. While larger companies dominate the market with the majority of putters in play on the PGA Tour, major wins have given smaller companies a fighting chance against the equipment heavyweights.
The success of small putter companies hinges on their ability to leverage major wins and capitalize on the resulting exposure and demand. Companies like SeeMore, Bobby Grace, and Bettinardi have all seen significant growth following tour wins, solidifying their position in the competitive golf industry. By focusing on innovation, visual distinctiveness, and the ability to meet increased demand, small putter companies can carve out a niche for themselves in a market dominated by larger competitors. Through strategic marketing, product development, and a dedication to quality, small putter companies can achieve success and recognition on a global scale.
