Author: Alexis Morgan

There’s something beautifully human about golf that has nothing to do with handicaps or tournament brackets. It’s the moment when a weekend warrior stands over a tricky lie, surrounded by playing partners and their own expectations, and has to make a decision. Not about the shot—about integrity. About doing the right thing even when nobody’s keeping score. That’s the real game. And honestly, it’s where golf becomes a lifestyle worth living. When the Rules Become Life Lessons I’ve noticed something over years of covering golfers at every level: the ones who seem most at peace with the game aren’t always…

Here’s something I’ve noticed after years of covering golf culture: the players who seem to enjoy the game most—and stay injury-free longest—aren’t necessarily the ones grinding hardest at the range. They’re the ones who’ve figured out that golf is fundamentally a lifestyle decision, not just a weekend hobby. And it starts with understanding what your body actually needs to play well. The Hidden Bottleneck in Your Game I’ve had countless conversations with recreational golfers who come to me frustrated. They’re practicing more, they’re taking lessons, they’re buying new equipment—but something still feels off. Their swing doesn’t feel as fluid as…

When Mental Resilience Meets Bad Luck: What Hideki Matsuyama’s Phoenix Collapse Teaches Us About Golf and Life There’s a moment that happens to most golfers—amateur and professional alike—when everything unravels in front of you. You’ve fought hard. You’ve managed expectations. You’ve even made the smart shots when your game wasn’t at its best. And then, in an instant, it all falls apart in a way that’s partly your fault and partly completely out of your control. That’s exactly what happened to Hideki Matsuyama at TPC Scottsdale this past Sunday, and honestly? It’s one of the most human stories golf has…

The Gear Minimalist: What Chris Gotterup’s Winning Bag Tells Us About Playing Your Game There’s something refreshingly honest about Chris Gotterup’s approach to golf. While most tour players juggle sponsorships from half a dozen equipment manufacturers, Gotterup keeps it simple: Bridgestone balls, Bridgestone irons, and a carefully curated collection of clubs from a handful of trusted partners. No chaos. No constant gear shuffling. Just a player committed to knowing his tools inside and out. His back-to-back wins to start the 2026 PGA Tour season—first with the Bridgestone VS Black Proto, then with the new Tour B X—tell a story that…

The Future of Golf Wellness: How Precision Medicine Is Changing the Game Here’s something I’ve noticed in my years covering golf culture: players are obsessed with optimization. They analyze swing mechanics down to the millimeter, track every calorie, monitor sleep patterns like their lives depend on it. And honestly? They’re onto something bigger than just lowering their handicap. What started as elite athletes chasing marginal gains has evolved into a wellness movement that’s reshaping how all of us approach health and longevity in this game. And a groundbreaking initiative at Stanford is taking personalization to a level that could fundamentally…

There’s a moment that happens right before everything changes. It’s not always visible to the outside world—no trophy, no leaderboard update, no viral highlight. But it’s there. For Chris Gotterup, it seems to be happening right now, and honestly? It’s worth paying attention to, even if you’ll never play on the PGA Tour. Here’s why: Gotterup’s rise isn’t just a golf story. It’s a masterclass in resilience, self-belief, and the unglamorous work that happens when nobody’s watching. After winning the Myrtle Beach Classic in 2024, he essentially disappeared from relevance. He couldn’t crack the top 50 in his next eight…