Author: News Room

The golfing world has been embroiled in what can only be described as a Civil War, with the PGA Tour and Saudi Arabia’s Public Investment Fund unable to come to an agreement to reunite men’s professional golf. It has been a year and a half since a framework agreement was announced, but as of December 2024, no deal has been made. Even golf legend Tiger Woods expressed surprise at the length of time it has taken for negotiations to progress, stating that he had hoped for a quicker resolution. Despite the lack of a concrete agreement, Woods remains optimistic about…

Tiger Woods announced that he would not be competing in the Hero World Challenge this week due to not being tournament sharp yet following his latest back surgery in September. Despite turning 49 later this month, Woods has always been adamant about not playing unless he feels he can compete with the best players in the world. He wants his body and game to be in top shape before he tees off in any tournament. After dealing with significant pain towards the end of the year, Woods underwent another procedure to alleviate the discomfort he was feeling down his leg.…

In the world of business, optics play a crucial role, especially in our current era of polarization where beliefs shape perceptions. This was evident in the case of Jay Monahan, whose compensation of over $23 million in 2023 sparked debates and criticisms. While his pay was approved by the board and justified by bonus structures, to many onlookers, it represented a common narrative of executives earning exorbitant sums while their businesses struggle. On the flip side, LPGA Tour commissioner Mollie Marcoux Samaan resigned, plagued by negative perceptions due to logistical issues and crisis mismanagement. Similarly, industry executive Greg Norman faces…

The Hero World Challenge is the first tournament of the golf “silly season” held at the Albany Golf Course in the Bahamas. The event features some of the best players in the world, including Scottie Scheffler, Justin Thomas, Ludvig Aberg, Wyndham Clark, and Patrick Cantlay. While 15-time major champion Tiger Woods is not in the field, fans can still expect an exciting competition. Amid rumors of the LIV Golf league, Tony Finau withdrew from the tournament, adding to the anticipation surrounding the event. The winner of the Hero World Challenge will not earn any FedEx Cup points but will take…

Carlota Ciganda, a veteran of the LPGA and Ladies European Tour, recently secured her eighth-career LET victory at the Andalucía Costa del Sol Open de España in Spain. However, her win was overshadowed by accusations of slow play, a recurring issue for the Spanish professional golfer. Despite facing challenges during the final round, Ciganda fought hard to secure a one-shot victory with a one-under 71 on Sunday. Slow-play accusations resurfaced post-victory when a video of her exceeding the time limit to hit a shot was shared on social media, highlighting the ongoing challenge of pace of play in professional golf.…

Sun Day Red, Tiger Woods’ golf-apparel brand, has recently unveiled the Pioneer Cypress shoe, designed specifically for Woods. This new release came after Woods appeared at the 2022 Masters without his signature Nike golf shoes, hinting at something new to come. The Pioneer Cypress shoe was created from nearly 20 prototypes that Woods had been wearing on the course during the 2024 season. The design process focused on fit, comfort, performance, and style to meet Woods’ demanding requirements as a golfer. Sun Day Red’s Executive Creative Director, Charley Hudak, shared that the design team worked closely with Woods’ physio and…

TaylorMade has officially announced the acquisition of bespoke putter-maker Logan Olson to its portfolio of golf and experiential brands. This move comes after rumors had been circulating for nearly a year, with TaylorMade staffers such as Scottie Scheffler, Nelly Korda, Collin Morikawa, and Tommy Fleetwood all using or testing Olson’s custom-designed putters. Olson, known for his one-off custom designs and limited-release runs, has been praised for his ability to merge creativity with technical precision in creating finely crafted putters. As part of the acquisition, Olson will continue as the principal designer of all Olson products but will now have the…

TaylorMade Golf recently made a significant move in the putter market by acquiring Logan Olson, a talented designer and manufacturer of bespoke and small batch putters. Olson, based in Fortuna, California, is known for his technical proficiency and attention to detail in crafting world-class putters. With TaylorMade’s resources and expertise, Olson will continue to lead the design of all Olson products while expanding his work on professional tours with a new Tour Matrix of putter heads. Feedback from top players like Nelly Korda and Collin Morikawa will inspire future designs. Olson’s collaboration with TaylorMade represents a new chapter in the…