In celebration of its 20th anniversary, Johnnie-O, a premium lifestyle brand, has launched a special campaign featuring limited-edition releases, collaborations, and new product categories. The campaign includes a reissue of the Four-Button Original Polo, the brand’s first style, made with 100% cotton to showcase its original composition. Reflecting on its beginnings, the collection also highlights the evolution of the brand and its assortment to meet the needs of today’s consumers. Each Johnnie-O piece features signature design details like the Tweener Button® and premium fabrics, blending purposeful design with enduring style.
In addition to the anniversary collection, Johnnie-O is expanding its product offering in 2025 with new category introductions such as an eyewear collection and an elevated headwear assortment. The eyewear collection, launching in May, will feature six versatile and functional styles, while the headwear assortment includes five new hat silhouettes created through a collaboration with Legacy/L2 Brands. Founder John O’Donnell expressed the brand’s focus on creating styles that people want to wear everywhere, emphasizing the brand’s commitment to fun and innovation.
To show appreciation for its loyal community, Johnnie-O is hosting a one-day sitewide sale on April 27, offering 20% off in celebration of 20 years of timeless style and loyal supporters. Additionally, the brand has partnered with SWAG Golf on a limited-edition headcover collaboration, providing a preview of a broader collaboration dropping in August 2025. The collaboration includes headcovers inspired by the Four-Button Original Polo and the JO 20th printed performance polo, featuring nods to Southern California and the brands’ shared bold energy.
Johnnie-O officially launched its 20th Anniversary celebration at the 2025 PGA Show, where it unveiled expanded collections and collaborations with top golf content creators. This launch reflects the brand’s community-first mindset, dedication to detail, and spirit that emphasizes both the hang and the hustle. The brand continues to innovate and evolve, offering unique and high-quality products for its customers.
Club Champion, the world’s top custom golf club fitter and builder, is celebrating its 15th anniversary in April 2025. Since its founding in 2010, Club Champion has grown from a single studio in the Chicago area to 146 locations worldwide, becoming a go-to destination for golfers seeking custom equipment. The brand’s commitment to precision, performance, and personalized service has helped golfers of all skill levels improve their game through custom clubs.
Club Champion’s state-of-the-art fitting experience utilizes the latest launch monitor technology and expert fitters to create the perfect set of custom clubs for each golfer. With access to top brands like Titleist, TaylorMade, Callaway, and more, Club Champion ensures golfers receive advanced and personalized equipment. The brand is focused on expanding its presence and offering golfers an unparalleled custom club fitting experience.
Bridgestone Golf, the #1 ball-fitter in golf, has introduced a new limited-edition e12 STRAIGHT Patriot Pack in support of Tee It Up for the Troops, a national non-profit organization serving military veterans. The Patriot Pack includes 15 e12 STRAIGHT golf balls featuring an American flag graphic, with a portion of proceeds benefiting Tee It Up for the Troops. The e12 STRAIGHT is designed for players needing reduced sidespin and features a soft, low compression core and Contact Force dimples.
Tee It Up for the Troops has donated over $17,000,000 to support programs for military veterans and is grateful for Bridgestone Golf’s support. Bridgestone’s collaboration with Tee It Up for the Troops showcases their commitment to honoring and supporting military heroes. The e12 STRAIGHT Patriot Pack is available at select retail locations for $34.99 per 15-ball pack, allowing golfers to show their patriotic spirit on the course while supporting a worthy cause.
Overall, these brands, Johnnie-O, Club Champion, and Bridgestone Golf, exemplify innovation, dedication to quality, and a commitment to giving back to the community. Through their special anniversary celebrations, product launches, and philanthropic initiatives, they continue to make an impact in the golf industry and beyond. Customers can look forward to unique and high-quality products, personalized club fitting experiences, and opportunities to support important causes through their purchases.
