The FedEx St. Jude Championship is set to see some major changes this year as tournament officials have made efforts to broaden its appeal and attract a more diverse audience. James Dukes, a record producer and founder of Unapologetic, an artist collective in Memphis, was approached by event’s executive director, Joe Tomek, to be a part of this outreach. Dukes, who had never even heard of the golf championship, appreciated the sincere and honest approach of Tomek and his team.
Tomek, through a “listening tour,” gathered feedback from elected officials, community leaders, and prominent voices to make the tournament more inclusive and reflective of Memphis, a city with a Black population of 63 percent. Recognizing the lack of diversity in golf historically, Tomek aims to change the narrative and make the PGA Tour stop in Memphis a prime example of inclusivity. Rev. L. LaSimba M. Gray Jr., author of a book on the history of African Americans and golf in Memphis, believes that if these intentions are genuine, they will yield positive results.
The tournament, now a part of the FedEx Cup Playoffs, has routinely attracted large crowds, but Dukes, a basketball and football fan, felt golf was not easily accessible and lacked Black representation. However, he was drawn to Tomek’s mission and appreciated the opportunity to be part of positive change. The FedEx St. Jude Championship team’s efforts to create a more inviting atmosphere will be evident on the 14th hole, where upgrades and planned giveaways will enhance the spectator experience. The goal is to create a welcoming environment for both traditional golf fans and newcomers.
Tomek emphasizes that there is room for everyone at the tournament, regardless of attire or background. The top 70 players in the world will still compete, making it a compelling event for all spectators. The initiative at TPC Southwind aims to not only benefit the competitors but also provide a more engaging experience for fans. Structures have been set up around the 14th hole to encourage congregation and participation, with amenities and giveaways planned to enhance the overall atmosphere. Additionally, a meet-and-greet with members of the Memphis Tigers basketball team will add to the excitement of the event.
The efforts to make the FedEx St. Jude Championship more inclusive and diverse reflect a larger trend within the golf community to address historical disparities and create a welcoming environment for all. With the support of community leaders, artists, and tournament officials, the tournament is poised to be a prime example of golf being for everyone. As the event approaches, the focus will be on creating a memorable experience for both players and spectators, showcasing the rich culture and diversity of Memphis.
