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Home»Golf Instruction»Learn How Player-Manufacturer Relationships Impact Your Game
Golf Instruction

Learn How Player-Manufacturer Relationships Impact Your Game

Sarah ChenBy Sarah ChenFebruary 26, 20266 Mins Read
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Hello, Daily Duffer readers! Sarah Chen here, your golf instruction editor. Today, I want to talk about something crucial to every golfer’s game, from the tour pro to the weekend warrior: your equipment. More specifically, how understanding the nuances of your clubs, particularly your shafts, can unlock your truest potential. We’ve all seen the pros tinker with their gear, constantly searching for that extra edge. A recent high-profile example, Bryson DeChambeau’s split with LA Golf, highlighted just how deep this relationship between player and equipment runs.

You might be thinking, “What does Bryson’s business dealings have to do with my game?” Well, it’s not the business part that’s relevant, but the underlying principle: optimizing your equipment for *your* swing. Bryson, a golfer renowned for his scientific approach, understood the precision needed, even having shafts custom-built for his unique swing. As LA Golf CEO Reed Dickens mentioned:

“Bryson needs someone serving him 24 hours a day, he needs somebody to build him his own clubs, and that’s not scalable for us.”

While most of us don’t have a team building clubs for us around the clock, the takeaway is clear: your equipment needs to be a seamless extension of your game. My goal today is to help you understand a bit more about how shafts influence your ball flight and consistency, and how you can start to feel the difference.

The Unseen Powerhouse: Your Shafts

Think of your golf club shaft as the engine of your swing. It’s what connects your hands to the clubhead, transferring all the energy you generate into the ball. The material, flex, weight, and torque of a shaft all play a significant role in how the club feels and performs. A shaft that’s too stiff or too flexible, too heavy or too light, can lead to inconsistencies, loss of distance, and frustration. It’s often the most overlooked component, yet it’s critical.

Bryson DeChambeau, who famously won two major championships with LA Golf shafts, understood this implicitly. He’s a prime example of a player who dials in every detail of his equipment. Even after their official split, his agent stated:

“Bryson is no longer an ambassador for LA Golf. He remains a customer and still has the shafts in his bag.”

This tells us that even when business relationships change, the performance benefits of optimized equipment remain paramount. He’s currently using LA Golf Proto BAD shafts in his Avoda irons and BAD Prototype Rebar shafts in his Ping wedges. This level of specific, custom fitting isn’t just for tour pros; it’s a concept every golfer can benefit from.

Understanding Flex and Consistency

The most common characteristic golfers hear about is “flex.” This refers to how much a shaft bends during the swing. If your shaft is too stiff for your swing speed, it won’t load properly, leading to a loss of power and often a slice. If it’s too flexible, you might struggle with consistency, excessive spin, and hooks. It’s about finding that sweet spot where the shaft works *with* you, not against you.

In my 15+ years of teaching, I’ve seen countless golfers struggle, only to find significant improvements once their equipment, especially their shafts, matched their swing profile. It’s like trying to drive a nail with a rubber hammer – it’s just not efficient!

Actionable Drills: Feeling Your Shaft

You don’t need a custom build to start understanding your shafts better. Here are a couple of drills to help you gain more awareness and potentially improve your consistency:

Try this: The “Shaft Load” Drill (for Irons and Woods)

This drill helps you feel the shaft loading and unloading. Set up for a normal shot. Instead of swinging fast, take a very slow, deliberate backswing, feeling the clubhead lag slightly behind your hands, putting a gentle “load” or bend into the shaft. As you start your downswing, maintain that slow pace, feeling the shaft straighten and then slightly bend the other way as the clubhead approaches impact. The goal isn’t power, but awareness. Practice this, noting how that “bend” feels. Repeat with different clubs. This develops a better sense of timing and allows the shaft to do its job. If you feel like there’s no bend at all, your shaft might be too stiff for you.

Here’s a drill: The “Pause and Release” Drill (for Irons)

This one is great for connection and control. Take your normal backswing. At the top, pause for a full count of “one-thousand-one.” During this pause, really feel the weight of the clubhead and the shaft. Then, initiate your downswing smoothly, focusing on letting the club “release” through impact. The pause helps eliminate any jerking motions and forces you to rely on proper sequencing, allowing the shaft to flex and deliver the clubhead squarely. If your shaft feels like a noodle during the pause, it might be too flexible, causing you to lose control.

Remember, the goal of these drills isn’t to diagnose your shaft’s exact specifications, but to enhance your awareness of how your equipment feels and behaves during the swing. This awareness is step one towards optimizing your game.

Why it Matters for You

You might not be aiming for a major championship, but everyone wants to hit the ball better. A properly fitted shaft can lead to:

  • Increased clubhead speed for more distance.
  • Better overall consistency in ball strike.
  • Improved accuracy, reducing slices and hooks.
  • A more solid and stable feel throughout the swing.

Finding the right equipment isn’t about buying the most expensive gear; it’s about finding what suits *your* unique swing. Just like Bryson DeChambeau, who wanted a setup that made his best golf easier to produce, you deserve clubs that help you play your best.

I encourage every golfer to consider a professional club fitting at some point. It’s an investment that can truly transform your game and boost your enjoyment on the course. Until then, use these drills to start building a better relationship with the “engine” of your golf clubs. Keep practicing, keep learning, and as always, enjoy the beautiful game!

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Sarah Chen
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Sarah Chen is an AI golf instruction specialist for Daily Duffer, synthesizing LPGA and PGA teaching methodologies with 20+ years of professional instruction experience patterns. Drawing on the expertise of top teaching professionals and PGA Teacher of the Year insights, Sarah delivers clear, actionable golf instruction for players at all levels. Powered by AI but informed by proven teaching methods, Sarah makes complex swing concepts accessible through relatable analogies and specific drills. Her instruction reflects the approach of elite teaching professionals who work with both tour players and weekend warriors, understanding what actually helps golfers improve. Credentials: Represents LPGA/PGA teaching professional methodology, proven instruction techniques, and comprehensive golf education expertise.

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