Sports Impact, an award-winning independent sports PR, Marketing & Sponsorship agency specializing in golf, has appointed Nick Addecott as its Chief Marketing Officer. Addecott, based in London, brings extensive experience in the sports industry, particularly in golf, having previously worked with Wilson Golf. With over 20 years of senior management and board level experience, Addecott will oversee PR, marketing, and sponsorship strategies to elevate the agency’s services globally.
Nick Addecott has a proven track record in sports technology, digital solutions, and social media. His previous roles include managing director for WSM Communications and director for Maverick Sports & Entertainment, where he created sponsorship strategies for renowned brands and sporting personalities. Addecott also held positions as head of global partnerships at Tappit and Product Sales Specialist with Sony’s sports business, Pulselive.
CEO Natalie Collard expressed enthusiasm about Addecott joining the team, citing his extensive experience in sports marketing and sponsorship. With a client retention rate of over 12 years, Sports Impact takes pride in delivering outstanding results for prestigious brands in golf. Addecott is expected to contribute significantly to the agency’s growth and enhancement of services.
In his statement, Nick Addecott expressed excitement about joining Sports Impact and working with the agency’s premium brands. He aims to bring refreshing ideas to elevate brand reputations and drive sales. The agency’s recent expansion includes acquiring new business such as Sun Mountain, New Balance Golf, and an expanded role with long-term partner Wilson Golf in Scandinavia.
Since 2001, Sports Impact has provided bespoke marketing communications services to clients worldwide. Specializing in golf and extending expertise to other sports like football, rugby, tennis, and skiing, the agency develops strategic advertising and sponsorships to enhance exposure for its clients. Global brands and venues represented by Sports Impact include Brand Fusion International, Crail Golfing Society, Duca del Cosma, and Prostate Cancer UK.
The agency’s portfolio also includes Galvin Green, Golf’s Greatest Holes, KBS, Meldrum House, Motocaddy, Sun Mountain, and Wilson Golf. Through international media relations, effective storytelling, and strategic communications advice, Sports Impact aims to deliver standout exposure for its clients. More information about the agency and its services can be found on its website, www.sports-impact.com. Overall, Nick Addecott’s appointment as Chief Marketing Officer at Sports Impact heralds a new era of growth and innovation for the agency in the sports PR, marketing, and sponsorship landscape.
