Several LIV Golf teams have made notable changes to their set-ups this off-season, not only in the transfer window but also in terms of apparel sponsors. Bryson DeChambeau led the way by signing a “long-term deal” with Reebok, who will also be the official footwear and apparel sponsors for Crushers GC starting in 2025. DeChambeau expressed his excitement about partnering with Reebok and their shared vision for the future of golf, highlighting the brand’s ability to increase visibility of the sport globally.
Cam Smith was spotted wearing Greyson apparel, hinting at a potential new sponsor for Ripper GC. Other teams, such as Jon Rahm’s Legion XIII, have also potentially partnered with Greyson, as seen during a press conference ahead of the DP World Tour’s Hero Dubai Desert Classic. While no official announcement has been made yet, a deal is expected to be confirmed before LIV’s 2025 schedule begins in Riyadh, Saudi Arabia on February 6.
Majesticks GC has also switched apparel sponsors, with indications that they may now be associated with English brand Castore. Castore, known for its partnerships with various sports teams including the England cricket team, Everton, and Glasgow Rangers, launched its first golf collection in 2024. They have since collaborated with 2022 US Open champion Matt Fitzpatrick, as well as Henrik Stenson, Lee Westwood, Ian Poulter, and Sam Horsfield. A photo shared by LIV’r’ & Onions! showed Stenson wearing the team’s light blue polo with the Castore logo.
In addition to apparel changes, Cleeks GC has revealed a fresh logo on their social media channels, hinting at a rebranding. The current logo features a moss green background with a cleek golf club through the middle of a large letter ‘C.’ DeChambeau, Sergio Garcia, and Harold Varner III have all shared their positive opinions on the switch, with DeChambeau teasing that the new look will incorporate some orange elements. The team’s social media campaign has generated excitement and anticipation among fans and players alike.
Overall, the shifts in apparel sponsors and logos among LIV Golf teams indicate a period of change and growth within the organization. These partnerships not only showcase the players’ individual brands but also contribute to the overall visibility and appeal of the sport of golf. With innovative and strategic collaborations with well-known brands like Reebok, Greyson, and Castore, LIV Golf teams are positioning themselves for success both on and off the course. As the 2025 season approaches, fans can look forward to seeing their favorite players sporting new looks and representing their teams with style and flair.
