Tiger Woods’ clothing company, Sun Day Red, has recently opened its first pop-up shop at Pebble Beach Golf Links, one of the most iconic golf courses in the world. The shop offers fans the opportunity to see, feel, and try on Sun Day Red gear in real time, including golf, lifestyle, and training apparel and accessories. The shop also carries exclusive Sun Day Red merchandise with the Pebble Beach logo, only available at the pop-up shop and not online. Pebble Beach holds a special place in Woods’ heart, as he has not only won at the venue but has also been involved in redesigning The Hay Short Course and hosting annual tournaments at the California course.
The launch of Sun Day Red occurred at the Genesis Invitational eight months ago, with various collections added to the website throughout 2024. The first batch of products, including the famous Red polo shirt Woods wears on Sundays, was released to the public in early May. Following the end of his partnership with Nike in 2024, Woods now collaborates with TaylorMade and has seen recent PGA Tour graduate Karl Vilips sporting Sun Day Red clothing. Despite the successful launch, Sun Day Red is currently engaged in a legal battle with cooling company Tigeraire, who claims the clothing company unlawfully used their tiger logo on Sun Day Red products. In response, Woods’ legal team has filed a motion to dismiss Tigeraire’s objection notice and is counter-suing the cooling company.
The opening of the Sun Day Red pop-up shop at Pebble Beach Golf Links has been highly anticipated by fans and golf enthusiasts alike. The exclusive opportunity to experience the brand’s gear in person at such a prestigious location adds to the allure of Sun Day Red apparel. Woods, who continues to recover from recent back surgery, expressed his excitement for fans to discover and interact with Sun Day Red gear at Pebble Beach, highlighting the significance of the venue in his golfing career. Additionally, Woods’ involvement in the redesign of The Hay Short Course and hosting of annual tournaments at Pebble Beach further solidifies his connection to the iconic golf course.
Since its launch at the Genesis Invitational, Sun Day Red has garnered attention for its stylish and performance-driven apparel. The release of the Red polo shirt worn by Woods on Sundays, along with other garments, has been well-received by fans and golf enthusiasts. With the addition of collections throughout the year and collaborations with top golf brands like TaylorMade, Sun Day Red has become a prominent player in the golf apparel market. The presence of the pop-up shop at Pebble Beach Golf Links further solidifies Sun Day Red’s status as a leading brand in the golf industry.
The legal battle between Sun Day Red and Tigeraire adds another layer of complexity to the brand’s journey. The dispute over the unauthorized use of Tigeraire’s tiger logo on Sun Day Red products has led to legal action from both parties. Despite this setback, Sun Day Red remains focused on providing high-quality apparel to its customers and expanding its presence in the golf industry. As the brand continues to grow and evolve, the opening of the pop-up shop at Pebble Beach Golf Links showcases Sun Day Red’s commitment to providing fans with an exclusive and immersive shopping experience.
