TaylorMade has recently welcomed putter craftsman Logan Olson to its team after several of its players, including World No.1 Scottie Scheffler and Nelly Korda, used models from the 27-year-old Californian on tour. Olson, known for his bespoke and small batch ranges of blade putters, will be assuming the role of Principal Designer of Olson products with TaylorMade. His work on professional tours will expand with a Tour Matrix of blade and mid-mallet putter heads, allowing TaylorMade’s Tour Representatives to fit the best players in the world more efficiently. While there are no indications of a mass release of an Olson line for consumers yet, the addition of Olson to TaylorMade’s team signifies a new era in putter design and innovation.
TaylorMade has experienced success with its mallet putters on tour, with men’s World No.1 Scottie Scheffler securing eight wins with his Spider X putter and women’s World No.1 Nelly Korda transitioning from a Scotty Cameron to a Spider X before her 7th LPGA win of the year. Rory McIlroy has also found success with a Spider X model this year, winning three times plus the Race to Dubai, while Tommy Fleetwood recently switched to a unique TaylorMade Truss model. The addition of Logan Olson to the team further solidifies TaylorMade’s commitment to pushing the boundaries of design and craftsmanship in the golf industry.
Logan Olson’s creative approach to putter design, merging technical expertise with artistic creativity, has garnered praise from TaylorMade Vice President of Product Creation, Brian Bazzel. Olson’s ability to receive feedback from the best players in the world and translate it into innovative designs sets him apart in the industry. Olson himself shares TaylorMade’s ethos of taking risks and trying something different, which aligns well with his own approach to new projects and designs. The collaboration between Olson and TaylorMade promises to bring a new level of craftsmanship to golfers of all abilities, from professionals on tour to enthusiasts who appreciate finely crafted putters.
In addition to joining TaylorMade, Olson will be releasing a new Craft Batch No. 3 model on December 5, priced at $850 and available for purchase in the US and Canada on Logan Olson’s website. The Craft Batch No. 3 putter features Olson’s unique ‘Flumber’s Neck’, a blend of plumber’s and flow neck designs commonly found in blade putters. This release further solidifies Olson’s reputation as a leading putter craftsman in the industry, offering golfers the opportunity to experience his innovative designs firsthand. As TaylorMade continues to expand its roster of talented designers and craftsmen, golfers can expect to see more cutting-edge putters and equipment that push the boundaries of performance and design.
