Zigit: The Future of Beverage Dispensing for Golf Courses
Do you ever find yourself six holes into a round of golf, parched, and wondering when the beverage cart will finally make its appearance? It’s a common frustration for golfers and can also result in lost revenue for golf courses. But thanks to Zigit, a new technology that uses facial-recognition technology, this problem may soon be a thing of the past. Zigit is a mobile app-enabled retail platform that allows users to access beverages at Zigit-enabled dispensers in just 30 seconds.
How does Zigit work? All you have to do is download the Zigit app, scan your ID and your face, and your profile is activated. At the dispenser, you can scan the QR code to access the beverage menu, make your selection, authenticate the purchase with a facial scan, and the drink is dispensed. Payment is processed via a stored card, such as Apple Pay. Zigit is already in its third year of service at the American Airlines Center in Dallas and made its PGA Tour debut at the Wells Fargo Championship last year.
The benefits of Zigit are clear: less waiting time for players and increased revenue for courses. Zigit is not meant to replace traditional beverage cart services but to complement them. Data from courses that currently use Zigit show that customer spending has increased by 30 percent, with beverage cart sales also rising. By providing a convenient and efficient way for golfers to access beverages, Zigit enhances the overall guest experience on the course.
One of the main concerns with a technology like Zigit is underage drinking. However, the app is designed to prevent this by allowing underage users to purchase only non-alcoholic beverages. The app can also identify fake IDs and limit sales for certain time periods. Zigit user profiles are limited to one per phone to prevent unauthorized purchases. The strength of the app’s facial-recognition technology is key to its success and ensures compliance with regulations.
Mike Miraglia, owner of The Eagles Golf Club, has seen significant benefits from implementing Zigit at his facility. The technology has driven incremental sales above and beyond their beverage carts, without diminishing sales from traditional service. The younger generation of golfers, who are accustomed to technology and apps, have embraced Zigit for its convenience and cool factor. Golfers appreciate the simplicity and efficiency of getting drinks via facial recognition.
Looking ahead, Zigit aims to expand to more golf courses and other large public spaces, such as resorts and arenas. The company has seen an 80 percent return rate from customers who have tried Zigit, reinforcing the convenience and reliability of the technology. With Zigit, golf courses can enhance the overall experience for players while increasing revenue opportunities. To learn more about Zigit and how it can benefit your golf course or public space, visit their website.
