Golf may be facing challenges in various aspects, but a new report on golf club finances suggests that the sport is actually thriving among those who play it. The end of year report from business growth agency The Revenue Club examined data from over 200 clubs and found that visitor green fees generated an average income of £170,000 per club. This represents an 11% increase from the previous year and highlights the success of clubs in attracting casual visiting golfers.
The data was collected from a mix of UK and Irish golf courses including private members clubs, proprietary owned venues, and multi-course operators. The report noted that during the summer of 2024, demand for golf over the peak season reached record highs, making it the best year ever for green fee revenue. A significant portion of the income from visiting golfers was generated online, as more clubs offered web-based booking systems for non-members to arrange tee times.
Green fee income at the average golf course was predominantly driven by online revenue, which experienced a 15% year-over-year increase to £112,065. Offline revenue also grew, but at a slower pace of 5% to £58,397. The report highlighted a 4% rise in green fee prices to £28.04 per person for the year, slightly above the inflation rate. This increase was attributed to operators passing on higher operating costs to customers and a general acceptance of higher prices among consumers.
Despite a similar number of users browsing online booking platforms, a higher percentage of them were actually booking tee times, indicating a continued shift towards online sales as the primary source of green fee revenue. Revenue Club director Chris Knight emphasized the importance of this transition and the impact of higher prices on revenue growth. Looking ahead to 2025, co-director Rob Corcoran expressed optimism for continued success, noting that as long as weather conditions cooperate, golf clubs can expect further growth in visitor demand and revenue.
To stay updated on the latest news in the golf industry, including tour updates, equipment reviews, and buyer’s guides, golf enthusiasts can subscribe to the Golf Monthly newsletter. The report’s findings provide valuable insights into the financial health of golf clubs and shed light on the factors driving growth in green fee revenue. With a strategic approach to pricing and marketing, clubs in the UK and Ireland are poised for continued success in attracting visitors and boosting their bottom line. As the data suggests, 2025 could be an even better year for golf clubs, as long as they continue to adapt to changing consumer behaviors and market trends.
