Augusta National Golf Club released the 2025 edition of its popular “Taste of the Masters” hosting kits, which sold out almost immediately after its release. The kits include Augusta National’s famous concessions like pimento cheese, egg salad, potato chips, and logoed cups. Introduced during the pandemic in 2020, these kits have become an annual staple for Masters fans who want to enjoy the famous concessions from home. This year, a kit was added to honor the tournament’s signature pink-hued cocktail, the Azalea. The Azalea kit includes a limited-edition bottle of cocktail mix, Masters cups, coasters, a cocktail jigger, and custom stirrers. Despite selling out quickly, fans can still make their own Azalea cocktail using the official Augusta-approved recipe.
Last year, Augusta National revealed the official Azalea recipe on the tournament’s Pinterest page, allowing fans to enjoy the cocktail at home. The recipe includes ingredients like ice, vodka, lemonade, grenadine, and garnishes like cherry and a lemon wheel. The recipe does not specify whether the mixture should be shaken or stirred, leaving it up to personal preference. Fans can pair their homemade Azalea cocktail with another Augusta staple: pimento cheese. This easy-to-make cocktail allows fans to enjoy the Masters’ signature drink without having to purchase the sold-out kit.
Jessica Marksbury, a member of Columbia’s inaugural class of female varsity golfers, is responsible for producing both print and online features for Golf.com. She oversees major special projects like GOLF’s Style Issue and conducts the original interview series “A Round With.” Marksbury’s expertise in the golfing world allows her to provide insights into popular drinks like the Azalea cocktail and share recipes with fellow golf enthusiasts. Her passion for golf and experience in the industry make her an authority on all things related to the sport and its traditions.
The Azalea cocktail is a favorite among Masters fans, known for its refreshing taste and striking pink hue. Augusta National Golf Club created the cocktail to celebrate the beauty of the azalea flowers found throughout the course during the tournament. The cocktail’s light and fruity flavors make it a perfect companion for watching the Masters and enjoying the spring weather. With the official recipe now available to fans, they can recreate the taste of the Masters at home and enhance their viewing experience.
In addition to the Azalea cocktail, there are other floral-inspired drinks with major flavor that fans can enjoy at home. By exploring different recipes and experimenting with unique ingredients, fans can create their own signature cocktails inspired by the beauty of flowers. Whether it’s a refreshing lavender lemonade or a floral gin and tonic, there are endless possibilities for floral-inspired drinks to enjoy during the Masters tournament. Fans can get creative in the kitchen and craft their own cocktails to enhance their viewing experience and celebrate the tradition of the Masters.
The popularity of the Masters’ Azalea kit demonstrates the high demand for unique and limited-edition merchandise associated with the tournament. Augusta National Golf Club has successfully created a sense of exclusivity and excitement around their products, leading to quick sellouts and waitlists for fans eager to own a piece of Masters history. By incorporating iconic elements like the Azalea cocktail into their merchandise, the Masters keeps fans engaged and connected to the tournament, even when they can’t attend in person. The limited-edition nature of the kits adds to their appeal, driving up interest and anticipation for future releases.
Overall, the Masters’ Azalea kit and signature cocktail capture the essence of the tournament and provide fans with a way to experience the tradition and excitement of Augusta National Golf Club from home. With the official recipe available for fans to make their own Azalea cocktails, the spirit of the Masters can be enjoyed anywhere, whether it’s on the golf course or in the comfort of one’s living room. The popularity of the Azalea cocktail and the quick sellout of the limited-edition kit are testaments to the enduring appeal of the Masters tournament and the traditions that make it one of the most beloved events in golf.
