PGA Tour Scores Big with Increased TV Ratings for the 2026 American Express
The PGA Tour is experiencing an impressive surge in television ratings as the new season gains momentum. The 2026 American Express tournament saw a remarkable 125% increase in total four-day viewership compared to the previous year, according to Sports Business Journal’s Josh Carpenter.
Key Highlights of TV Ratings
Third Round Ratings: The Saturday coverage of the third round achieved an exceptional 284% increase, averaging 883,000 viewers during a three-hour slot on the Golf Channel. This marks the event’s highest-rated third round since 2006 when it was aired on ABC.
- Sunday Final Round: The final round on Sunday saw a 127% increase in ratings, attracting an average of 617,000 viewers. Interestingly, this increase occurred alongside the NFL’s least-watched Conference Championship Sunday since 2021.
Winter Weather Boosts Ratings
This weekend, much of the United States faced harsh winter weather, which likely contributed to higher viewership numbers as many people stayed indoors. The tournament featured exciting competitors, including 18-year-old prodigy Blades Brown and World No. 1 Scottie Scheffler, who claimed victory by four strokes, marking his milestone 20th PGA Tour win.
Continuation of a Successful Season
The PGA Tour is off to another strong start, building on a record 2025 season that saw CBS achieve its most-watched golf season in seven years. The excitement continues as golf enthusiasts anticipate the return of five-time major champion Brooks Koepka to the PGA Tour. Koepka, a former LIV Golf member, will be competing for the first time in over three years at the upcoming Farmers Insurance Open.
ESPN Joins the Action
In light of Koepka’s return, ESPN has announced it will provide live coverage for three hours during each of the first two rounds of the Farmers Insurance Open. This marks the first time in two decades that the Disney-owned network will broadcast a PGA Tour event live on its flagship channel. CBS will also join the coverage for the weekend rounds from Torrey Pines.
Conclusion
With the PGA Tour’s increasing viewership and high-profile returns, the excitement surrounding professional golf is palpable. Fans are eager to tune in for upcoming events, further solidifying the sport’s growing popularity.
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