Golf Pride, a leader in innovation and golf performance equipment, has collaborated with NBA superstar Stephen Curry and his UNDERRATED Golf brand to create a limited-edition grip kit. This kit exemplifies their shared commitment to making golf more accessible to young athletes in often overlooked communities. UNDERRATED Golf has hosted 10 tournaments throughout the US in the past two seasons, in partnership with brand partners who understand the vision of providing greater equity, access, and opportunity to student athletes.
The limited-edition grip kit includes 14 Stephen Curry designed MCC Plus4™ grips, a unique ball marker, and collector’s display. The grips were designed with Curry’s input, featuring his “SC” logo and the UNDERRATED three-star logo, symbolizing the brand’s mission. There are only 8,200 individually numbered kits available worldwide, priced at $249.99 each. The purchase of these kits supports UNDERRATED Golf’s mission to provide greater equity, access, and opportunity to student athletes, as well as balancing participation in the sport to reflect society.
James Ledford, President of Golf Pride, praised Stephen Curry for his impact on the game of golf through UNDERRATED Golf, stating that the partnership with such a global icon has been exciting and motivating for their team. Golf Pride is dedicated to actively investing in initiatives that ensure the future of the sport is strong and accessible to a larger, more diverse audience. The collaboration between Golf Pride and UNDERRATED Golf aims to provide college scholarships, employment internships, and other experience-based opportunities for UNDERRATED Golf athletes.
Stephen Curry expressed his pride in designing a unique experience with Golf Pride that contributes to the continued growth of golf in local communities. UNDERRATED Golf is dedicated to providing opportunities for student-athletes from underrepresented communities to showcase their talent in the game of golf. Their work focuses on creating initiatives for youth to pursue the sport and realize their full potential, regardless of their race, ethnicity, or gender.
Golf Pride’s commitment to diversity, equity, and inclusion extends beyond their partnership with UNDERRATED Golf. In 2023, the brand launched a women’s equity platform to drive visibility of female golfers and highlight their stories, journeys, and contributions to the game. Both Golf Pride and UNDERRATED Golf share a vision of inclusivity and access to the sport of golf for all individuals, regardless of background or demographics.
Overall, the collaboration between Golf Pride and Stephen Curry’s UNDERRATED Golf brand showcases a commitment to promoting equity, access, and opportunity in the game of golf. The limited-edition grip kit, designed with Curry’s input, is a symbol of their shared mission to make golf more accessible to young athletes in overlooked communities. With only 8,200 kits available worldwide, each purchase supports UNDERRATED Golf’s mission to provide greater equity, access, and opportunity to student athletes while balancing participation in the sport to reflect society.
