Rhone’s Game-Changing Support for Women in Golf: Empowering LPGA Athletes

In recent years, the landscape of women’s golf has seen a significant transformation, with a notable increase in sponsorship opportunities and brand support. One critical turning point came in 2018 when LPGA Hall of Famer Juli Inkster made headlines for starting her 35th Tour season without an equipment or apparel sponsor. Fast forward to 2025, and while the scene shows positive momentum, challenges remain. Some players still face the same sponsorship struggles, highlighting the need for dedicated brands to step in. Rhone, an activewear and athleisure brand, recognized this gap and initiated a powerful campaign to support LPGA players without sponsorship, aiming to change the narrative for female golfers.

In 2024, Rhone partnered with the LPGA to launch an initiative that provides apparel to players lacking sponsorship. The company’s commitment was articulated by Emma Crepeau, Chief Growth Officer at Rhone: "Women’s sports continue to be underserved, and we’re committed to playing a role in changing that." This initiative not only aims to alleviate financial burdens but also empowers athletes to focus solely on their performance and mental well-being.

Rhone’s initiative has already gained traction among LPGA players. An impressive 25% of active LPGA athletes have taken advantage of the brand’s offering. This statistic reflects a growing awareness of sponsorship disparities in women’s sports and a collective commitment to address them. Among its sponsored athletes are World No. 6 Lilia Vu and fourth-year LPGA player Lauren Hartlage, both embodying the brand’s philosophy of performance and empowerment.

The response from LPGA players has been overwhelmingly positive. Paula Reto, a seasoned LPGA veteran, expressed her gratitude, stating, "It’s amazing to see that Rhone is recognizing the gap in women’s golf apparel sponsorships." For many players, wearing Rhone’s stylish clothing is not merely about aesthetics; it represents a significant step toward increased visibility for women in golf, both on and off the course.

The Rhone Course to Court collection serves as the flagship line for this initiative, featuring high-quality apparel designed with female athletes in mind. Each item aims to blend performance with style, ensuring players feel confident in their gear while competing. The collection includes a range of products, each characterized by advanced fabrics and thoughtful design tailored for athletic performance.

One standout item is the Course to Court Sleeveless Polo, crafted from ultra-soft Serene fabric with UPF 50+ protection. This piece is designed to provide freedom of movement while ensuring that players stay comfortable throughout their rounds. Similarly, the Course to Court Skort combines technical fabrics with a luxurious feel, making it an ideal choice for on-course activities and beyond.

For cooler days, the Course to Court 1/4 Zip offers a versatile layering option, equipped with built-in UPF 50+ protection. This thoughtful design allows athletes to stay focused on their game without worrying about the weather. Another staple, the Course to Court Polo, is praised for its breathability and flattering fit, transitioning seamlessly from the golf course to social gatherings.

Furthermore, the Course to Court Dress adds an element of elegance to the collection. Constructed from smooth, supple Revive fabric, it caters to those who prefer a more feminine look while still benefiting from UPF 50+ protection. Each piece in the Course to Court collection is meticulously designed to enhance athletic performance while ensuring aesthetics are not compromised.

In conclusion, Rhone’s initiative to support LPGA players shines a crucial light on the ongoing struggle for sponsorship in women’s sports. By providing high-quality apparel and fostering a sense of community among female athletes, Rhone is not only enhancing performance but also championing a movement toward equality in sports. As more brands like Rhone step up, the future for women in golf looks increasingly bright, paving the way for a new generation of empowered athletes.

In summary, as female athletes continue to break barriers and elevate their sports, it is essential for brands like Rhone to lead the charge in support and representation. The stories and successes of players like Lilia Vu and Lauren Hartlage serve as a testament to the positive impact that thoughtful sponsorship and high-quality apparel can have on athletes’ careers. Rhone’s commitment is not just a sponsorship; it’s a pledge to build a more equitable and supportive environment for women in golf. The future of women’s sports, backed by such initiatives, is promisingly poised for growth and success.

To explore the Course to Court collection and support this significant movement in women’s sports, check out the stylish selections from Rhone.