The PGA Tour’s Fan Forward survey is seeking feedback from fans to improve the television product of golf. This survey allows fans to directly give their feedback to the PGA Tour, with the Tour considering implementing changes in real-time based on this feedback. The program has been in existence since the middle of the summer when Tour commissioner Jay Monahan introduced plans for fans to offer feedback on the PGA Tour product.
The Fan Forward program is not just a survey but also includes a new TV-focused pilot program for the PGA Tour fall season. This program aims to test several new TV innovations, such as on-course interviews, the realignment of Friday afternoon telecasts, and a focus on elements of live golf TV that appeal to fans. The Tour is also seeking feedback from fans in real-time to assess the state of their telecasts and innovation efforts as they are being tested.
While the PGA Tour is locked into media rights agreements through the end of the decade that require a specific number of commercial interruptions per tournament round, the Tour is considering broader changes such as advertising packaging and golf TV positioning. The Tour is addressing its broadcast issues head-on and taking actionable steps in the public eye to fix them, marking a significant change from previous efforts to improve the golf TV product.
Fans who wish to participate in the survey can follow the provided link to share their feedback with the PGA Tour. This opportunity for fans to have a direct impact on the future of golf broadcasting is a significant step forward in taking viewers’ preferences into account. By participating in the survey, fans can help shape the future of how golf is presented on television for years to come.
James Colgan, Golf.com Editor, is a news and features editor at GOLF, writing stories for the website and magazine. He manages the Hot Mic, GOLF’s media vertical, and utilizes his on-camera experience across the brand’s platforms. Colgan has a background in journalism and communication, having graduated from Syracuse University and worked as a caddie scholarship recipient on Long Island. He can be reached at his email address for further inquiries or feedback on his work in the golf media industry.
