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Home»PGA Tour»News»Guy Kinnings’ main task as the new DP World Tour chief: Maintaining the tour’s relevance after 50 years
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Guy Kinnings’ main task as the new DP World Tour chief: Maintaining the tour’s relevance after 50 years

News RoomBy News RoomApril 26, 2024No Comments2 Mins Read
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Guy Kinnings, the Chief Executive of the European/DP World Tour, faces the challenge of resolving the conflict between the golf establishment and LIV Golf. This issue is currently dominating his agenda, as it is crucial for the future of the professional game. Kinnings highlights the importance of bringing key stakeholders together to discuss the future of golf and create a pathway for 2026 and beyond. He emphasizes the need for a collaborative effort to reach a deal that benefits the game as a whole.

Kinnings expresses optimism about working with Yassir Al-Rumayyan, chairman of the PIF, to find a long-term solution that benefits professional golf. He believes that a split product in the long run would not be advantageous and is focused on creating a unified future for the sport. Kinnings supports a model proposed by Rory McIlroy for a truly international world tour that integrates team golf, catering to the interests of fans and players alike.

To make this vision a reality, Kinnings acknowledges the importance of U.S. players being willing to travel outside their homeland to enhance their brands and support the global circuit. He believes that American superstars have historically played a significant role in promoting golf around the world. Kinnings is hopeful that players will recognize the importance of finding a solution to avoid damaging the game in the long term.

Despite the DP World Tour having a lesser voice in negotiations, Kinnings recognizes the value of the tour’s history and international relationships. He emphasizes the need to work collaboratively with the PGA Tour and other investors to create a product that appeals to fans and sponsors. Kinnings sees the potential for the DP World Tour to contribute its expertise and experience to a truly worldwide tour, highlighting the value of the tour’s international presence.

Kinnings is encouraged by Rory McIlroy’s involvement in the PGA Tour Policy Board and PGA Tour Enterprises, as it ensures a European voice in key decision-making processes. He acknowledges McIlroy’s dedication to the sport and the importance of having diverse perspectives in shaping the future of golf. Kinnings stresses the urgency of reaching a resolution in the coming months to prepare for significant changes in 2026 and beyond, emphasizing the need for flexibility and compromise to move forward swiftly.

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