The Commons at Sand Valley: A Unique Golfing Experience Born from a Christmas Gift

Sand Valley’s newest course, The Commons, is a golfing outlier. The biggest reason why? A Christmas gift.
Jeff Marsh | Sand Valley

Introduction

In the world of golf architecture, names like MacDonald, Ross, and Doak resonate profoundly with enthusiasts and professionals alike. Yet, there’s a couple of names that may not be on your radar: Jim Craig and Santa Claus. Craig, a talented shaper and golf course artist, is set to earn his first architectural credit at Sand Valley’s newest course, The Commons, in 2026. While the latter, Santa Claus, is known for spreading holiday cheer, this unique narrative presents how a Christmas gift paved the way for an extraordinary golfing experience.

An Outlier in Resort Golf

Open since October 2025, The Commons is Sand Valley’s latest addition, diverging significantly from conventional resort courses. This unique 12-hole short course draws its inspiration from the Scottish concept of common lands, emphasizing accessibility for golfers of every skill level. It caters to a broader demographic, ensuring that both beginners and seasoned players can enjoy the game without the formality often associated with high-end golf experiences.

Accessibility: The Heart of The Commons

The underlying principle of The Commons is accessibility. Designed for everyone—be it a novice, a skilled player, or a family—the course promotes the enjoyment of golf in its simplest form. Its layout encourages players to adopt a friendly, minimalist approach, creatively allowing runs to the greens and forgiving wide misses off the tee. As Jim Craig stated, “It’s just fun, and that’s how golf is supposed to be.”

Constructing a Vision

Creating The Commons wasn’t merely a straightforward task. Initially envisioned as an 18-hole layout, the course’s design underwent several iterations. Sand Valley owner Mike Keiser’s vision transformed, moving from 18 holes to 9, and ultimately landing on a 12-hole format. Craig’s guiding philosophy was to provide a recreational space emphasizing the original purpose of golf: a pleasant outdoor experience with family and friends.

The Marvel of Landscape

A pivotal aspect of The Commons is the artistry of its landscape. One of the most striking features is the expansive sand mound framing the first seven holes. This bold topography evokes the feeling of playing on Mars, adding an adventurous flavor to the game. The course winds through sandy terrains and scenic landscapes, eventually leading to a spectacular lakeside peninsula—a standout feature that showcases the property’s potential.

The Christmas Eve Revelation

On December 24, 2023, a pivotal phone call transformed Jim Craig’s vision. Keiser announced that Craig would have the opportunity to utilize the stunning peninsula for his course. The opening of this land was Craig’s “Christmas Bonus,” a unique twist in the narrative that highlights the serendipity behind The Commons. As Craig recalls, “That was a good day,” marking the inception of one of the most visually striking stretches within the golfing realm.

Signature Design Features

The “Stocking Stuffer,” as Craig humorously dubbed this dynamic finishing trio, transforms the golfing experience at The Commons. The first hole is a par-4 that entices big hitters to attempt a drivable green, while the second hole presents a charming par-3 that requires a smart approach to score well. This layering of challenges fosters an engaging experience, encouraging players to explore different strategies to navigate the course.

The Story of Multiple Acts

The seamless flow of the course makes it feel like a narrative with multiple acts, with players comfortably able to walk the entire course in about two hours. The thoughtful design creates varied scenarios, allowing for both relaxation and engagement. Each hole serves not just as a test of skill but also as an opportunity for jubilant gameplay—a returning to the fundamental joys of golf.

A Gift to the Golfing World

The Commons stands as a refreshing homage to the roots of golf, channeling a sense of levity throughout the playing experience. It captures the spirit of community and accessibility, demonstrating that golf can be both beautiful and fun. The most remarkable aspect? This golf course’s evolution is a joyful gift from the heart of Christmas, made accessible all the way from the North Pole.

Conclusion

In conclusion, Sand Valley’s The Commons is more than just a golfing destination; it’s a narrative of creativity, collaboration, and holiday spirit. With its emphasis on accessibility and enjoyment, it promises to deliver countless memorable rounds for golfers of all skill levels. As we look ahead to its official unveiling in 2026, this unique course offers a compelling reminder of why we love golf in the first place. The legacy of this remarkable course will inspire future generations of players and enthusiasts alike.