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Home»News»Tumi makes a big move by signing on its first golf brand ambassadors.
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Tumi makes a big move by signing on its first golf brand ambassadors.

News RoomBy News RoomJuly 10, 20243 Mins Read
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Professional golfers and amateurs alike often travel extensively throughout the year, with many relying on trusted luggage brands such as Tumi. Earlier this year, Tumi made a foray into the golf world by releasing a line of luxury golf travel pieces, catering to the needs of golf travelers. Now, Tumi has announced an exclusive partnership with top golfers Nelly Korda and Ludvig Aberg, who will carry Tumi luggage and backpacks on tour and in travel.

Nelly Korda, currently holding the No. 1 World Ranking, expressed her excitement about the partnership, noting the synergy between Tumi as a brand and her approach to the game. The partnership with Korda and Aberg marks Tumi’s first global golf ambassador team, joining the likes of pro footballer Son Heung-min and McLaren Formula 1 driver Lando Norris on Tumi’s global ambassador roster as the brand expands its reach in the sports world.

The partnership with Korda and Aberg also includes opportunities for custom trophy cases designed by Tumi for three upcoming events—the Tour Championship for the PGA Tour, and the Solheim Cup and CME Group Tour Championship for the LPGA. These trophy cases, made with aircraft-grade aluminum and Tumi’s signature 19 Degree rib detailing, reflect the brand’s reputation for luxurious, durable, and thoughtful design.

Inside the custom trophy cases, velvet lines the base and back wall, while mirrors on the side panels enhance the unboxing experience and allow viewers to envision themselves as the future recipients of the trophies. Tumi’s Creative Director, Victor Sanz, highlighted the brand’s commitment to protecting what customers value most, whether it be everyday belongings or prestigious trophies symbolizing years of hard work and dedication in sports.

Tumi’s expansion into the golf world aligns with its mission to provide high-quality, innovative luggage solutions for travelers around the world. The brand’s focus on luxury, durability, and design ingenuity has made it a trusted choice for golf pros and avid travelers seeking reliable luggage options for their frequent journeys on the road.

The partnership with Nelly Korda and Ludvig Aberg signifies Tumi’s commitment to aligning with top athletes who embody excellence, precision, and dedication in their respective sports. By collaborating with world-class golfers, Tumi continues to solidify its presence in the sports world and establish itself as a brand that resonates with athletes and travelers alike.

As Tumi continues to innovate and expand its offerings within the golf industry, the partnership with Korda and Aberg serves as a testament to the brand’s dedication to providing top-quality products and experiences for golfers at all levels. With a focus on craftsmanship, performance, and elegance, Tumi remains a leading choice for golfers and travelers looking for premium luggage solutions that complement their active lifestyles.

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