The 2025 WM Phoenix Open, also known as the “People’s Open,” is set to implement a series of changes in response to the challenges faced during the 2024 event. These changes are intended to improve the overall experience for fans attending the tournament at TPC Scottsdale. One major alteration involves the construction of suites and grandstands, which began earlier this month. Additionally, a new entrance near the 18th tee box will be added to enhance the flow of foot traffic during the busiest days of the tournament.
Another significant change for the 2025 event is the introduction of an all-digital ticketing experience. Gone are the days of “Good Any Day” passes, as fans will now need to purchase tickets for the specific day they wish to attend. This move aims to streamline the ticketing process and improve crowd control at the venue. Furthermore, expanded walkways will be in place to address issues caused by heavy rainfall, which turned grassy hillsides into mudslides during the 2024 tournament.
General admission areas near the 7th and 12th holes will also undergo redesign and expansion, offering fans enhanced concessions and new fan engagement opportunities. These improvements are designed to draw fans away from overcrowded areas such as the 10th green/11th tee and holes 16, 17, and 18. Tournament Chairman Matt Mooney expressed excitement about the upgrades, emphasizing the better viewing experience and increased space for fans to enjoy the event.
Despite the challenges faced in 2024, the tournament managed to raise a record $17.5 million for charity. The 2025 WM Phoenix Open will mark the 90th version of the event and is scheduled to conclude on Super Bowl weekend, with dates set for Feb. 6-9. The Thunderbirds, the organizers of the event, are optimistic that the changes implemented for the upcoming tournament will create a more enjoyable and successful experience for all attendees.
Overall, the 2025 WM Phoenix Open is gearing up to deliver a revamped and improved fan experience compared to the previous year. The addition of a new entrance, all-digital ticketing system, and expanded walkways are expected to enhance crowd flow and alleviate congestion at high-demand areas. The redesign and expansion of general admission areas, coupled with upgraded concessions and enhanced fan engagement opportunities, aim to create a more balanced and enjoyable experience for fans across the course.
As the tournament approaches its 90th anniversary, organizers are focused on ensuring that the event continues to raise significant funds for charity while offering an unforgettable experience for attendees. With a strong emphasis on fan comfort, convenience, and enjoyment, the 2025 WM Phoenix Open is poised to be a highlight of the golfing calendar. Fans can look forward to upgraded amenities, better viewing opportunities, and an overall improved atmosphere at “The People’s Open” in 2025.
