A Look Back at Ping’s G400 Drivers: Innovations in Golf Technology
Introduction
As the landscape of golf equipment continues to evolve, it’s essential to reflect on the innovations that have shaped the game. Today, we revisit 2017’s notable driver release, the Ping G400, originally reviewed by our former Editor-in-Chief, Zak Kozuchowski. This examination not only highlights the G400’s features but also contrasts them with previous models, providing context for golf enthusiasts eager to understand the evolution of driver technology.
The Evolution of Driver Technology
The G30 Driver: A Game-Changer
The story begins in July 2014 with the launch of the Ping G30 driver. During a visit to Ping’s headquarters in Phoenix, Arizona, the G30 demonstrated a dramatic shift in golf driver technology. Known for its forward center of gravity (CG), the G30 allowed golfers to achieve exceptional launch conditions, leading to increased distance. However, demand for high-spin drivers led to many players grappling with their unforgiving nature, particularly on mishits.
Marty Jertson, Ping’s Director of Product Development, provided insight into his vision for the ideal driver. He asserted that a lower, rearward CG would balance optimized launch angles while maintaining forgiveness—a philosophy that paved the way for the G30’s success. Upon its release, the G30 proved that its design effectively combined distance and accuracy, garnering remarkable sales and shifting industry trends away from forward-CG drivers.
The G400 Drivers: Innovation Meets Forgiveness
Fast forward three years to the introduction of the Ping G400 drivers. In a surprising move, Ping reduced the size of these new drivers by 15 cubic centimeters, a departure from the full-size trend that has dominated the market. This reduction is apparent at address, giving the G400 a more streamlined appearance compared to its predecessors.



Despite the smaller size, the G400 lineup was engineered for enhanced forgiveness, outperforming even the G models in this category. Key innovations included:
- Lowest, Rearward CG: The G400 boasts the most rearward center of gravity of any Ping driver, an essential attribute for promoting higher launch and lower spin rates.
- Aerodynamic Design: The smaller frame improves aerodynamics, allowing golfers to achieve marginally faster swing speeds.
- T9S+ Titanium Face: This new, thinner face material offers improved flexibility, helping to maximize ball speed off the clubface.
Conclusion
The development of the Ping G400 drivers represents a significant milestone in golf technology. By blending size reduction with substantial advancements in tolerance and ball speed, Ping reaffirmed its commitment to producing high-quality equipment that caters to both recreational and competitive golfers.
More from the Golf Community
Explore more insights and reviews from the GolfWRX archives, featuring various equipment and analysis that highlight the evolution of golf technology:
- Callaway X Forged editor review
- Reviews of TaylorMade’s 2019 P790 irons
- Best putter of 2021
Reflecting on the past not only enhances our appreciation of today’s innovations but also offers invaluable context for the future of the game. Keep an eye on future developments, as the journey of golf equipment continues to unfold.

