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Why your partner needs a cheerleader, not a swing consultant. Golf is billed as the "ultimate game for a lifetime," but for couples, it’s basically an outdoor escape room where the only way out is through four hours of testing your partner’s sanity. Played well, it’s a scenic rolling date; played poorly, it’s just a

The golf industry loves a good hierarchy, especially when it comes to the “Big Five” brands. For years, that list has been pretty cemented, but a recent article has thrown a wrench in the works, suggesting that Srixon, incorporating Cleveland and XXIO, deserves a seat at the table. MyGolfSpy’s piece, “Has Srixon Officially Joined The Big Five? We Think So,” argues a compelling case, and after years of dissecting clubs and poring over launch monitor data, I’m inclined to agree – with some caveats. My role as Equipment Editor isn’t just about reading press releases; it’s about putting clubs through…